Apparently, the creator of Plentyoffish.com is earning a hell of a lot of money. http://www.doshdosh.com/learn-from-adsense-millionaire-markus-frind/ Read this and think about what you can do in 2010. I am. So, its a dating site - yes. Everyone wants to meet that someone special - yes. From my take on it, he's earning a crapload of money giving people what they want. I thought my target market would be a money spinner, but Markus leaves me in the dust when it comes to making money. And not only him, but others in the URL referenced above. So its back to the niche, or micro-niche, or micro-micro-niche. That's where the money is, and I dare say, in a lot of cases, its Gen Y. Target Gen Y, and I reckon you're on a winner to the moon. Right, I'm off to speak to my daughter and step-daughter about life, the universe and everything. What do you think, after reading the article linked to above?