When describing your business do you use the word "I" or "we"? I'm a freelance graphic designer, but a couple of months ago on the advice of a business coach I started to use the word "we". So now in the about section of my website it says "we" and when talking to customers on the phone I say "we", etc. And when I tell people what I do I say I have a design business rather than saying I'm a freelancer. I'm just curious as to what other people do? Since I've made the change my sales have increased, but I've also made a lot of other changes and increased my marketing. I'm finding that most of customers want to have the personal connection of working directly with their designer, so I'm wondering if might actually be hindering myself by saying "we"?