Go Back   Small business forum Australia > Today's hot topics > Marketing

Impact of Bad Weather

Link to this thread Thread tools Search this thread
  #1 (Link to this post)  
Old 25-05-12
Forum regular
Join Date: Mar 2011
Location: Melbourne, Victoria
Posts: 55
Thanks: 8
Thanked 4 Times in 4 Posts
View Member's Facebook Profile
Default Impact of Bad Weather

I've always been interested in the relationship with bad weather, of the kind we have seen in Melbourne today, and sales / footfall.

I imagine that retail sales are impacted, coffee shops are quieter and restaurants have less bookings. But I have some questions that I'd appreciate peoples thoughts and opinions on:

Has anyone invested in trying to counter act bad weather? Outside covers, awnings or heaters? Do you get a return on investment on this expense?

Should councils invest in covering whole areas of shopping districts to protect footfall? Would people shop if they could stay dry on horrible days? If so, would it generate enough sales to cover the cost?

Do office based, business-to-business notice the same ? Is there a malaise stopping people from calling or doing business when it is dark and horrible outside?

It may be that it is simply better to get your paperwork done that day and not worry too much about sales...

Plastic Seals and Security Labels from Tamper Evident
Reply With Quote
  #2 (Link to this post)  
Old 25-05-12
Steve_Minshall's Avatar
Forum enthusiast
Join Date: Dec 2009
Location: Northern Beaches, Sydney
Posts: 478
Thanks: 11
Thanked 42 Times in 31 Posts
Default Re: Impact of Bad Weather

We actually had the opposite in Sydney earlier in the year. After a whole load of weekends being rained out when we finally got a nice Saturday (our busiest day) it was quiet. I assumed everyone wanted to make the most of finally getting a good Saturday.

Roof racks, towbars and bike racks in Sydney
Reply With Quote
  #3 (Link to this post)  
Old 25-05-12
MatthewKeath's Avatar
Forum fanatic
Join Date: Nov 2009
Location: Melbourne
Posts: 2,617
Thanks: 11
Thanked 162 Times in 157 Posts
Send a message via Skype™ to MatthewKeath
View Member's Facebook Profile View Member's Linkedin Profile View Member's Twitter Profile
Default Re: Impact of Bad Weather

Well, we went to the shopping center to get some things that had an undercover parking area, rather than our regular shopping center, so I guess that got more business today.

Questions? ☎ 03 9807 8025 or 1300 659 577 Platform B - Get on online today!
WordPress users and devs wanted! Join our WP Users group on Facebook
Reply With Quote

Go Back   Small business forum Australia > Today's hot topics > Marketing

Thread tools Search this thread
Search this thread:

Advanced Search

Similar Threads
Thread Thread starter Forum Replies Last post
Carbon tax - what impact? King Other discussions 18 27-06-13 01:23 PM
Carbon Taxes and impact on your business tayjooann.com Money matters 3 14-08-11 08:45 PM
How different designs impact on the performance of a website websitedesigner Talking technology 10 02-06-11 11:03 AM
SEO impact of externally hosted applications PawsForLife Search engines etc 8 20-05-11 08:34 PM
Coping Strategies When Feeling 'Under the Weather' Rachel Reeves Get productive 13 15-03-09 12:05 AM

Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
Search Engine Friendly URLs by vBSEO 3.6.0 RC 2