What is the opposite of commodity?

[KJ]

I agree with 'bespoke' as an opposite and you could also use words like unique, differentiated, tailored or customised.

Commodity products are differentiated by price only as they are all the same or homogenous. Therefore the opposite must be products that are differentiated in some way in regards to their specifications, features, benefits etc.

Good luck with it and let me know if I can help putting some words together.

Cheers,
KJ

[JohnSheppard]

I think bespoke is the winner! I think most people would understand what that means...(I didn't say but the context I am using it in is a questionaire/form).

Thanks all for your thoughts and feedback. Very helpful and I much appreciate it.

Originally Posted by JamesMillar

"nonhomogeneous". Might be hyphenated.

Its a fairly technical description (perhaps too technical) but I remember it from the uni economics days when learning pricing theory. Lecturers love their Eco babble.

Ecobabble sounds far more applicable to a fruitful career of making money than what I did (IT, Information Systems). Nonhomogeneous looks like fun to Google at least