Your marketing decisions and choices

[The Profit Frog]

How do you determine what kind of marketing mix you'll go with?
What are some of the factors you consider?
IE of the types of marketing, how do you decide what kind is best suited to your business?

Have you worked with a marketing consultant before?
Have you outsourced to others, or have you hired an ad- agency before?

Why did you choose the methods and services you selected?
Why not something else?

What are the major 3 methods of marketing that you use?

I've been talking to small business owners and it seems that over the last six months there has been a distinct downturn in outsourcing, or getting agencies or consultants to help or provide services, and instead attempts are being made to do it all in-house?

What's caused the shift, do you think (besides the GFC...)?

Thanks for any input.

Terri
TPF