I definitely agree that there should be transparency throughout this industry to benefit both the consumer and the merchants who are actually running a deal through these sites.
As the industry evolves this will be more evident. Unfortunately there has been more negative exposure recently given to this space in general.
From the customers not receiving what they paid for, whether it is due to the fact that the merchants have not properly addressed the sudden influx of customers etc. To the merchants themselves no being totally 100% aware of all the fine print.
There have been numerous reports through both online and offline mediums explaining how some merchants were not notified of when the deal would actually launch and not receiving their share of the revenue - only until a minimum number of customers go to use their coupons/vouchers.
Some of the "biggies" will only give you 20% of the revenue and hold a big chunk of it till a % of the customers actually use their vouchers. I guess you can see how this can negatively impact on a businesses cash flow.
Fortunately there has been a lot of discussion on also providing a solid code of conduct in this industry to protect the SMEs who run a deal plus the customers who buy them. Which is a big plus for everyone in this industry.
You can view some of the articles here: http://www.insideretailing.com.au/IR...duct-1127.aspx http://www.smartcompany.com.au/retai...ent-terms.html
I guess everyone should understand this is a fast-growing industry in Australia and of course it will have it's teething problems as the space in general matures.