marketing getting the word out there

[The Infotainer]

active transport is used on the web but not in the way you think

http://en.wikipedia.org/wiki/Active_transport

reminds me of the recent trade show I exhibited at called RSVP

Now when I say this before reading the below paragraph how many people thought RSVP online dating site?

Most of you I guess

But it was RSVP events expo (you know RSVP to an event)

so I think your going to have trouble promoting Active Transport by yourself, unless Active transport becomes a wider used term.

I think it would be easier to paint the picture in their heads cycle to work cycle for sport gives a more immediate understanding of what you are trying to promote

I am the Infotainer but no one really knows what this is, so on my website at this point in time I call my sell Comedy Magician in Bold and then "& Infotainer" in smaller font- it's there because it accurately describes what I do, but at the same time no one knows what it is so I stick to a basic dumbed down title- magician.

Unless your targeting people in the know you have to communicate as tho your communicating to the lowest common denominator.

when you say something like "Active transport"

people either go

oooh whats that tell me more

or

I don't know what that means I'll move on

I think that the term active transport really is not interesting enough to describe what you do and I think most people would scan over your adverts without reading it. At least get a benefit of feature into the title, call it healthy transport which is essentially what it is

[Russ44]

Hey Infotainer,

Thanks for your comments. Reading your comments it make sense and understand where your coming from i think healthy transport is so much better and exactly what i'm trying to promote.

Thanks