Let's see if you can guess what works?

[nominal]

Originally Posted by bluepenguin

IMO, without wanting to be rude, it's quite hard to pick what would be the best because they are all a little ordinary.

I appreciate the feedback :-)

I've wrote them all after reading the book "the 22 immutable laws of marketing" and I was trying to see if I can try to use the 'rules' to see which one has any affect.

Actually there is quite a big difference between some of the results.

[Khalid Adam]

It's all that has ever mattered.

Ordinary can and often does produce extraordinary results.

Originally Posted by nominal

the results.

[nominal]

Originally Posted by nominal

* The newest accounting software on the market
.
.
* We sell software (not services) buy once use forever

Isn't it funny that you all selected the first one or the last one :-).
I think it reinforces the first law of marketing...

Law 1 (law of leadership)
Being first in the market is better than having a better product than a competition.

Or simply that we really can't be bothered with reading forum posts all day.

[nominal]

Thanks for all your comments and insights :-)

And the results for the trial download button are:
* We don't have 1000+ employees, we're a micro business too +117.8%
* We're not on the cloud, keep your data close +57.1%
* The first micro business accounting software +35.0%
* Nominal Accounting for for micro businesses only +26.7%
* We're determined to stay small and focused +26.4%
* We've divided the accounting software category +21.8%
* We don't have to cut costs and raise prices +21.8%
* We havn't been around for 20 years... we're a micro business too +9.5%
* Micro business != small business +5.1%

No results for downloads:
* The newest accounting software on the market
* The 3rd accounting software in Australia (by Google)
* Do you always buy from the market leader?
* We don't have dozens of products to offer, we only have one
* Does your business data belongs on the cloud?
* We sell software (not services) buy once use forever

As for the product tour results are a little different.
the newest +79.6%
divided category +70.6%
no cut costs +39.6%
data on cloud +27.1%
we sell license +25.5%
not 20 years +24.6%
we're micro +24.6%
buy from leader +16.6%
determined +15.0%
only one product +10.4%

The problem is now to understand these results and how to use them.