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Join Date: Feb 2012
Location: Warrawee, Sydney
Thanked 21 Times in 20 Posts
| | Re: mailchimp and emailing customers
Originally Posted by TehCamel
I'm looking at starting to use mailchimp, to every now and then, send emails out to my customers. Mainly of an informational, rather than sales/marketing based thing.
Ie, the current one is something along the lines of
"As we grow, we're looking to identify ways in which we can provide the best levels of service to everyone. With this in mind, we'll be implementing a prioritisation level on our tickets. This has been happening implicitely behind the scenes already, but it will be going live on the 1st of Monkey, 2012."
and a few other business-based things. IE, not really selling (although I will add a secton about a service we're trialling)
So, based on the fact that my customers have signed up to my service and provided me with their email address, it's an implicit opt-in for notices about the service, right?
If the information is about you/your services it's marketing. Call it informational if you like, but it's still marketing.
You might assume they've opted in, but they may well not be aware of that. Best to give them an automated opt out option so they don't receive any more of your informative emails unless they want to.