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Join Date: Apr 2012
Location: Berwick, Victoria
Thanked 2 Times in 2 Posts
| | Marketing an accounting service
I have a question in relation to marketing my service.
As a firm, we have decided that we want to do more than just tell our clients their profit figure and tax payable at year end, which is a service many accountants deliver.
We have developed a spreadsheet for our business clients which studies trends based on the data in the profit and loss statement and balance sheet. This means we open lines for discussion, as the client can instantly see that thier average debtor days is increasing, or it is taking them longer to turnover stock each year, and numerous other ideas come out of this.
This gets me fantastic referral work from existing clients, as they love the ideas that come out of this type of work. However, I am having trouble with actually conveying this to potential clients, apart from people who I sit down an chat with. So these are generally in my network already.
So, my question is, how is the best way to get the message out to people who do not know me?
Any feedback would be greatly appreciated.