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Join Date: Jul 2012
Thanked 2 Times in 2 Posts
| | Re: Best way to market service base business
Originally Posted by imblogger
what is the best way to market new service business like cleaning company
I m looking to market in Sydney
An advert in your local area papers might be OK, but check what competitors are doing first so that you can establish a point of difference. Letterbox drops can be hit-and-miss but they are cheap to do and you only need to get 2-3 jobs to make it worthwhile (plus it's good exercise!)
I would pick an industrial estate and do walk-ins (so long as they don't have a sign up asking for salespeople to not come in without an appointment). A personal introduction and business card or flyer handed over can do wonders sometimes. For online, list in the free directories, Gumtree and even the services section on eBay if appropriate.
Depending on how much you spend and what the cost might be, contact local radio and see if they have any specials or deals on for small biz. Might be cheaper than you think to get something started there! (or maybe not!)
You could maybe do some sponsorship for local sporting clubs, especially if you are a member or affiliated in some way. Ask for either a cleaning contract or sign up around the club in return for cash/equipment/volunteer time.