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Join Date: Jun 2009
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| | Re: What Marketing Plan? Budget... what budget?
Great post Warren.
To Warren and Burgo, as an Australian Duct Tape Marketing coach, my view is that a marketing plan simply answers who you are, what you do, who needs it, how you plan to get their attention, when you plan to do it and how you plan to pay for it…in a way that everyone in your business, network, and client base clearly understands. It does not need to be this complex, amorphorous thing that takes 14 months and $22,000 to do....(not saying you were implying that but alot of business owners I come across seem to have this sort of perception)...
There are some great tools out there that can help business owners and one that we use with our clients is Marketing Plan Pro by Palo Alto, but ANYONE can start off by just answering the points I mention above and you'll be well ahead of most of your competitors (I say this because in my experience most small business owners do not have a business plan or marketing plan).
I too read and love alot of Drucker's material and I guess whilst I see clear distinctions between Sales and Marketing, I think of them in a Yin & Yang type of context. They are mutually inclusive, supporting, reinforcing - the whole is greater than the sum of the two parts....
Love what you do. Do what you love.
Love what you do. Do what you love. :) Have a great day! Do you want to attend a free small business marketing seminar in September, in Canberra or Sydney Australia? - click here!