Guys this is some really great advice, and I plan on following a lot of it for my own business development.
My business focuses on iPhone applications that can help you tap into your customer's social networking. If you have a services based business then this is a great way for you to drive some customers to your website at a minimal cost. Our latest product "Reference Builder" sells for $1.19 on the itunes app store, and it helps you publish your work to your customer's facebook page. With facebook having 6 million uses in Australia and the average user has 200 friends, this is a very cost effective way to grow your business.
How does it work? Simple you take a before photo of the work you're about to start using your iPhone. When your finished, take another photo. Ok, now you have two photos a before and after. Next step start up reference builder on your iPhone. The first time you do this you will have to enter some basic information about your business: phone number; website; your name; story title. Don't worry, you don't have to keep doing this every time as the application will save your information. Now enter a little information about the work completed (again it is saved for repeatable work). Then select the before and after photos. Now you're ready to publish. Hand the iPhone to your customer ask them to publish to their
facebook. The application will create a photo album for your customer publish it on their facebook profile including your business details and story.
Now you have exposed your work to all your customer's friends.
Please consider this solution when working on ways to drive more traffic to your website. It does not help you with your first customer, but it will help you grow your customer base.
For more information go to www.shakeforcharity.com/reference_builder