Advertising in Yellow Pages

[onewaysms]

Hi All,

Just would like to know how effective is advertising in Yellow Pages? Appreciate if someone can share their experience in this area.

Thanks

Business SMS - www.onewaysms.com.au

[LeelaCosgrove]

It really depends ... who is your target market?

There are certain segments of the population for whom YP is still the best way to go ... other segments where it's a waste of time ... but it's target market specific ...

[onewaysms]

Hi LeelaCosgrove,

We are in business SMS communication. Our target audience is business owners or marketing manager in any industry which intend to use SMS to communicate with their customers. Just to name a few, our solution is ideal for SMS Marketing (broadcast product on promotion), Community messaging (society meeting, church prayer request) and alert / notification (property on sales)

Thanks

Business SMS - www.onewaysms.com.au

[LeelaCosgrove]

In which case I would say - total waste of time ...

B2B and technology = people search online, not in the YPs. In terms of MOST businesses, the only thing the yellow pages are good for is cold calling out of.

[onewaysms]

Hi LeelaCosgrove,

For B2B and technology = people search online, besides Google, do you have other suggestion which is suitable for B2B?

Business SMS - www.onewaysms.com.au

[mike@engagemarketing]

Leela's got it right. You need to work out your market. As Leela said, your market would be very comfortable with technology and would use Search Engines in favour of the Yellow Pages in sourcing a service such as yours.

It might be worth speaking to some Marketing & Advertising agencies and consultants and see if they can find value in your service. They are in the position to recommend it to their clients (Business Owners & Marketing Managers) if they are impressed.

[King]

yes YP would be a waste of time, SE are the way to go, but you would need to knock me off No 1 on Google though!

At your pricing though, you must not be making any profit.