What is your Slogan?

[Beanie]

I found mine just recently in Seth Godin's brilliant book Linchpin.

"You can either Fit In or Stand Out, not both"

I know which one I prefer!!!

[AnaLucia]

Mine is "Much more than just hammocks..."
for two reasons:
1. Is not a simple hammock what my clients will get: its a Genuine Mexican hammock handwoven in the Yucatan peninsula of Mexico: so its the real deal!
2. Because I started selling hammocks, and then Mexican Blankets, and then Mexican ponchos, and textiles, Guatemalan worry dolls and handicrafts, Mexican Papel Picado banners... anyway I expanded the range but decided to keep our name as Hammock Heaven.... much more than just hammocks

[Samh]

Hi AnaLucia,

Feel free to disregard / disagree with me here, but I don't like the fact that your slogan says 'just hammocks' when you are trying to sell hammocks.

I mean, if I considered a new hammock a reasonably large purchase, if I had looked around and wanted to get a good quality one, and then I found a website that looked good and I read "More than just hammocks" I might feel that my purchase was being belittled. I mean isn't a hammock enough ?"

Obviously this might not go through someones conscious mind, but imagine MacDonald's slogan was "Much More than just burgers..." Thats a little disrespectful to people who love burgers.

How about

"Swing by South America - Authentic Hammocks, Blankets and Handicraft"

"Sieata in Style - Authentic Hammocks, Blankets and Handicraft"

"Heaven is a warm Hammock - Hammock Heaven - Authentic Hammocks, Blankets and Handicraft"

"Stop. Hammock time! - Hammock Heaven"

Cheers
Sam

Originally Posted by AnaLucia

Mine is "Much more than just hammocks..."
for two reasons:
1. Is not a simple hammock what my clients will get: its a Genuine Mexican hammock handwoven in the Yucatan peninsula of Mexico: so its the real deal!
2. Because I started selling hammocks, and then Mexican Blankets, and then Mexican ponchos, and textiles, Guatemalan worry dolls and handicrafts, Mexican Papel Picado banners... anyway I expanded the range but decided to keep our name as Hammock Heaven.... much more than just hammocks

[c2cemploymentrelations]

I love 'Stop: Hammock Time' - pure marketing gold!

[theBrandBox.biz]

Our slogan:
The Brand Box - Your Brand in a Box!
We provide "boxed" design/branding solutions, so this was what we came up with.
It could maybe have been more funny/cheeky, but we thought this outlined what we're doing.

[AnaLucia]

Originally Posted by Samh

Hi AnaLucia,

"Stop. Hammock time! - Hammock Heaven"

Cheers
Sam

Thanks Sam! I also love this slogan, makes me think of MC Hammer haha
Appreciate your feedback! I guess its a matter of perception, just hammocks, MORE than just hammocks!

[Samh]

What about "Hammocks and more" rather than "more than just hammocks", it get's rid of the 'just'.