21-07-10
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| Senior Member | | Join Date: Jul 2010
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 Re: Coverting Website traffic to sales
Hi JohnW,
The market demand for my type of products is quite a new concept. A lot to the large pet care companies make "natural" products.
There is now an awareness for the alternative to the big pet care products and people are looking for the product categories.
I have been targeting the pure breed dog market at the moment but I would like to target The pet owners who are more aware of what they use on there dogs, the enviornmental impact of there dogs and pet owners wanting an alternative. Again in Australia this is a new concept out side what the big pet companies are offering.
I think that maybe that I do need to revamp my product discriptions as many of them were given to me by my suppliers as I felt at the time that they know there products best. As for preconcived idea yes I will have to address them. I was worried about getting too techincal with detail of the products I can however address this as well.
Size wise they are quite competitive and economical for the average dog owner. I will have to put the packaging size on the discriptions.
Cheers Quote:
Originally Posted by JohnW  Hi Wag
We don't know enough about your business and resources to offer specific answers here. So here are a few more questions for you to ponder…
Have you researched the market demand for your different product categories? How big is the demand for aromatherapy products, Bach remedies and herbal remedies for pets?
I expect you are not targeting your average pet owner with your product range. Perhaps you are attracting the wrong market segment to your site. In which case, tinkering with how your shopping cart works won't fix the problem. Your Google Analytics Keyword report may give you some clues as it will show you the search phrases used to click through to your site.
Do your products have credible performance expectations? Your aromatherapy range struck dissonance in my mind. My expectation is that when you make a dog smell different, the first thing the dog wants to do is remove the unusual odour, usually by rolling in something unpleasant to our noses. Do you need to address preconceived ideas like this?
How technically knowledgeable is your target market about dogs and their health? Will you need to talk about pH and the many other differences between human skin and dog skin to enhance your products’ performance claims and credibility?
When I read many of your product details, I don’t see any reference to them being for dogs. One product actually indicates it is for humans, “It is also a strong sedative oil for highly strung and nervous people.” People may be questioning whether they are simply “relabelled” human products.
What about your competition? How do your products compare to them? Many of your products do not include the pack size which makes their value difficult to assess.
Regs,
JohnW |  |
