New style of PPC landing page

[Andy_Smith]

Hi guys & gals,

I have posted landing pages on here before and had some really good feedback (as well as a lead or two, bonus).

As I have previously mentioned before, but will again because I'm sure many of you will have missed my other posts, I conduct marketing from the UK for our Australian sales team. So, I may not get the right cultural twang on things which I could really do with checking.

The idea behind this PPC landing pages style, was that many people come through to our website on a simple search term, they may not really know what they are looking for or how our service really works. So on that thought process we made a more explanatory and guiding landing page.

If you could let me know any feedback you may have regarding the page structure, copy style or anything cultural you think needs to be present. Also, I guess the main question is: Is it all understandable?

Here are the pages, they are very similar so you probably only need look at one.

http://www.esendex.com.au/ppc/online-sms-guide
http://www.esendex.com.au/ppc/pc-sms-guide


Any feedback would be much appriciated.

Cheers,

[exstatic]

Hey Andy,

While feedback from here will certainly be valuable, have you tried AdWord website optimiser a/b split testing tool?

This scenario you have would be perfect for testing which landing page is more effective!

HTH

[websitedesigner]

First link didn't work for me. I'm no expert on landing pages Aidan from Magic Dust does a lot with this, their landing pages obviously have a lot of thought put into them.

Also the benchmark one I like is the one for the Michelle Bridges 12 week body transformation. I'm tempted to sign up even though I'm skinny as, it's that good.

[tonyk]

Originally Posted by Andy_Smith

Hi guys & gals,

I have posted landing pages on here before and had some really good feedback (as well as a lead or two, bonus).

As I have previously mentioned before, but will again because I'm sure many of you will have missed my other posts, I conduct marketing from the UK for our Australian sales team. So, I may not get the right cultural twang on things which I could really do with checking.

The idea behind this PPC landing pages style, was that many people come through to our website on a simple search term, they may not really know what they are looking for or how our service really works. So on that thought process we made a more explanatory and guiding landing page.

If you could let me know any feedback you may have regarding the page structure, copy style or anything cultural you think needs to be present. Also, I guess the main question is: Is it all understandable?

Here are the pages, they are very similar so you probably only need look at one.

http://www.esendex.com.au/ppc/online-sms-guide
http://www.esendex.com.au/ppc/pc-sms-guide


Any feedback would be much appriciated.

Cheers,

Octoply do good landing pages. www.octoply.com.au

[CG]

Typo in caption to 3. on first page:

Our systems will send your messages out instantly to the netword providers.

[Andy_Smith]

Originally Posted by exstatic

Hey Andy,

While feedback from here will certainly be valuable, have you tried AdWord website optimiser a/b split testing tool?

This scenario you have would be perfect for testing which landing page is more effective!

HTH

We do A/B test pretty much everything. But I like to get some feedback first to give them the best chance of performing. Takes a couple of months to get decent results with our traffic, so the more feedback I can get beforehand gives them the best chance I feel.

Thanks

[patto]

I think this is an improvement on the last ones you showed us.

to be hones though, I think you page would benefit from a video.

It would help to show the process and even a demo of the back end to show how simple it is.

I actually opted in the last time, to see the process, and I wasn't really that impressed. felt a bit lost on how to manage the whole thing.