Originally Posted by Aidan
Guys before making a judgement on your own hat colour you should know that just about all link building is done with the aim of improving a page's SERPs position and pagerank and it is therefore against Google's guidelines.
True 'Black Hats' would dismiss the stuff Nick talks about as normal practice, not black hat at all, just another form of link building to help improve rankings (though all link building done to improve rankings appears to be outside the guidelines).
The true Black Hats are actually into much scarier stuff: cloaking, header response manipulation, IP hijacking, link bombing, botnets, identity swapping and more...
If you want to go completely white hat then you'll need to stop thinking about SEO
in the first place and remove your signature links from your profiles here at Flying Solo.
You can sit there and keep replying in Nick's defence, but you're missing the point entirely. It's great that you're educating the people on this forum, but your average business owner doesn't know the first thing about true "Black hat". And just for the record, neither myself, or anyone else, is labelling Nick himself as unethical. And I'm sorry if you took offence Nick.
In fact I think it's great that he's taken action and set up a business offering his services.
And yes, I understand SEO
, and I understand that even "link building" could be perceived as non "white hat" by search engine standards.
The only reason I brought the whole issue up, is to give some feedback Re: "growing a successful and reputable business". You have to remember that the average internet user/business owner doesn't understand SEO
, and have most likely browsed upon websites while looking for SEO
, that clearly state to watch out for "Black hat" methods and services.
Furthermore, remember that you are dealing with people's businesses here. You might get one person out of 20, who decides he wants your "Black hat" services because they're cheaper, and then a couple months down the track his site plummets in rankings, or even gets de-indexed. You don't want to take the chance in losing your reputation.
I really don't like the idea of having such strong negative feelings about certain services, yet still offering them to potential clients. It isn't good practice.
Anyway, each to their own. I'm all for educating potential clients about about the dangers of "Black hat" SEO
, although I don't think you should then be offering those "dangerous" methods.