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Join Date: Jan 2011
Location: Belgrave, Victoria
Thanked 272 Times in 244 Posts
| | Re: Starting an online children clothing business.
I just wanted to clarify Allied's comment:
Registered Business Name - You don't need to have one, but if you have an idea in mind it is beneficial to register in so that someone doesn't beat you to it (now it is a national register you will be able to claim that business name nationwide) - when the business takes off you you will have the name ready to go; and
If you are trading a business by any name other than your own personal name it is a legal requirement to register that name as a business name. Even if you're starting of small you may be seen as trading a business and would therefore need to register the business name.
As Allied says - the business name is now nationwide, allowing you to trade nationally under that name. Keep in mind that a business name does not protect the name - you would need to register a trademark to be truly recognised as the owner of the name. At the very least, and ASIC will remind you of this when you go to register the business name, you should ensure that your proposed name is not infringing the rights of an existing trademark.
Jacqui Pryor, Trade Marks Attorney
Mark My Words Trademark Services Pty Ltd FREE Trademark Search available ~ A great first step to ensure your chosen brand name is available