How I increase my business?

[anjani]

How I can increase my business through internet. I'm seller of "Shower Timers".

[BookkeepiingPro]

Hi Anjani,

First of all I think you have a great looking web site so you are certainly part of the way there in my opinion.

I guess the first question is whether sales via the internet is your best strategy. Obviously you are selling to corporate clients and the product you are selling is essentially a promotional / marketing product - will these guys look on the net - or are you best off focusing on a direct marketing campaign that targets marketing and sales managers of your corporate clients?

Either way the net will continue to have potential to get you clients. Your choices then become three fold.
Email Marketing - where you buy a list and email potential clients
Pay per click Advertising - Adwords
Search Engine Optimisation. (SEO)

Given your targets, I suspect that email marketing will pretty much be discarded as spam, so I doubt Id recommend that.

Pay Per Click Advertising is fantastic in the short term - but do be wary of the costs. I have no idea of your market, but we are starting to find some terms costing $3-4 per click - which is starting to get a little steep in my opinion.

SEO for me is the long term answer. Be wary of people selling you short term products - or one off listings - they don't work in my opinion. What you need is a long term relationship with an SEO expert that enhances your website and builds traffic.

It takes several months to truly bare fruit, but after that you only have the ongoing cost of SEO to contend with.

A final note on you business - I think it would be great for you to add other green promotional products to your offer. I heard of a label that has embedded solar cells and LED display that you can attach to light switches and lets you know how much energy you are using - apparently it can be branded - I dont have any details - just a though

Hopefully that helps. I have a fantastic SEO guy I can recommend if you care to PM me

Cheers,

John

[Accounts Studio]

Hi
What a neat product. How about contacting companies related to the housing industry such as real estate agents, architects, interior designers, home organisers etc - this would be a good gadget for them to pass on to their clients as a gift. Also try approaching the promotional marketing companies? If you pm me I know a promo marketing company who I can email about your product - they may be interested.

[seobrisbane]

There is lot of way to get business online :
1) optimize your website on related keywords...that user find your website when searching for your business keyword
2) using internet marketing tools like Google adwords or Yahoo or MSN marketing..but you need to increase your budget
3) posting to related directory and forum helps you in getting visitor or may be they convert to your clients....

An Brisbane based website optimisation company

[Brendan the Bookkeeper]

Have you tried advertising in the local paper?

Dropping flyers off to your local real-estate agencies / construction companies might also create some interest in your business.

[topbargains]

Hi there,

If you are selling something online and can offer some good value to your customers, try submitting deals to online bargains sites (see my signature).

It is absolutely free traffic and if your offer is good, it can go viral very easily.

The only downside is that if your price is NOT good enough, you will be literally shot by the community members.

Good luck

[B Cooper]

Hi there,

I wouldn't redirect customers to another site to complete the purchase, not even if you own the other site.

Likely, they're thinking, "What, where I am? I wanted to purchase a shower timer from showertimers.com.au and now I'm at todae.com.au? What the hell?".

I'd process orders through the single website, I think that will significantly decrease your shopping cart abandonment rates.

Brentis

[PhillipHobbs]

Focus on northern europe (fx scandinavia!
They have money
What do you charge per hour?
it is $100+ an hour up here

[Steve_Minshall]

There are 2 ways to increase your business. One is to increase the number of customers and the other is to sell more to the same customer.

So for the second one one how about doing a package with a 4 minute timer for the shower and add to it a 2 minute timer for the sink so that kids know how long to brush their teeth for?