
27-11-08
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 | Senior Member | | Join Date: Nov 2008 Location: Sydney, Australia
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Re: So what would you say to a potential newbie?
There is the technical aspects of what you do. There are things you can outsource (bookkeeping, administration, answering the phone, etc). However, regardless of your actual business offering; you have just taken on the role of Business Development. Every 2nd thing you do should be geared to promoting, growing, marketing, networking, communicating your offering. The future pipeline is absolutely critical. And as the business owner, it falls on your head. Not everyone is a born marketer or salesperson; but you need to recognise that this is part of the gig and cannot be ignored. Read, study, practice, get coaching - whatever it takes.
It speaks for itself if flying solo. But this applies even if you have salespeople. You need to understand what it is they are doing, how to measure their performance and results, where they can do better. For big deals and clients, you will need to be involved in the positioning/pitching/closing anyway.
Best of luck and enjoy yourself!
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