
24-02-10
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 | Senior Member | | Join Date: Feb 2010 Location: Bendigo, Vic
Posts: 30
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Re: Website or Blog .. Website or Blog??
I would suggest that you are far better off with a website that incorporates a blog. Mind you, I don't call them that on sites as not all visitors are familiar with the term "blog". Instead, I prefer to have a menu item called News.
The advantage of incorporating your blog into your website is that it provides an opportunity to be constantly adding content to your site. You've probably heard the expression that "Content Is King", but even better is that "Unique Content Is King". The regular addition of content demonstrates to the search engines that you have an active site. Much traffic is generated from long tail keywords and phrases that you will naturally include in blog posts when you are writing about your business.
The purpose of a blog in a distinct form from your main website is to simply drive traffic to your business site. Why make people visit another site when you can have the content already on your main business site?
In my experience, the best way of doing this is to use Joomla for your main website which incorporates a blog as part of the software. The blog can be enhanced with the extension "Superblogger" which will cost you the enormous sum of $7.00!
Cheers,
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