Originally Posted by Craig_H
What I mean by that is if everyone goes out and gets the best expert in the field to work on their SEO
then does that SEO
stop working as everyone has done it?
Say your competition websites all fine tune their SEO
then how will you get to the top? And will that website that rises to the top through their hitrate, will they be able to wipe out the other websites just because they come up first everytime so are likely to get even more hits, even if they aren't as good?
Just wanted to offer a few of my thoughts. SEO
is about three things - getting the content on your site right so it appeals to both humans and search engines, getting some code elements on your site such as heading, meta and title tags right, and thirdly linkbuilding.
If you get the on-site stuff content and structure right for specific pages, then you don't have to keep working constantly on that specific page. By this I mean it's great to keep creating quality content, but you don't have to keep redoing your code structure and main content constantly.
What does require more constant work is link building. Links tend to disappear over time, and competitors keep building more links. In an ideal world your content would be so great people would like naturally to it, in reality someone has to do work building links so that it gets found so that you actually have a chance of people finding it and linking - a catch 22 thing.
I have worked on some sites that once they get to the top, require minimal ongoing work to stay there. Others require almost constant work. It comes down to if Google still likes your site as much as previous (or more!) when it makes algorithm changes, how well your existing links are sticking (not disappearing), and most importantly how active your competitors are in SEO
and link building.
Even when you get to number 1 for a selected keyword, there is still more you can do. One site I do SEO
for got to top 3 for a dozen main keywords for the industry a couple years ago. Most focus since has been on finding more and more phrases to target to expand the variety of results the site it coming up for. It's still about the same position for the main keywords, but gets 3 times the traffic it did a couple years ago, partly from more people using search engines to find information, but also from all these broad keywords.
You also mention hit rate - by thing I think you mean the volume of people coming through to the site. Contrary to popular opinion, the number of site visitors is only one of many many factors in ranking, and you can't increase your rank by clicking on your own link a lot! So the fact the site gets more hits is more of an result of being at the top than a reason it's sitting there. Normally it will be at the top because of either more relevant content, more/better incoming links, or likely both.
Finally - SEO
is as much an art as a science - or put another way it's like playing a complex game where the umpire will tell you who is winning, but will only give hints as to the rules! This means that the question of if everyone fine tunes their seo
, who will get to the top doesn't really work as a question as SEO
is never something than can be finished completely nor is it something where perfection can be achieved with nothing more to do.
Let me know if you would like any specific help with your SEO
Matt Marketing Web