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Old 14-06-12
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Default Need advice for advertising effectively

Now, I works in the company business in LED, Lighting downlight, crystal chandelier, and so on. We are online shop. The company location is in Sydney.

We are confident with our products, and it's suitable price.

Any advice to show ourselves effectively? Thanks you.

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Old 14-06-12
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Default Re: Need advice for advertising effectively

If you are going to do Adwords, for the love of all things holy, make sure you link your ad's to a specific product or product category.

So if your ad is about down lights, the link the ad directly to the down light pages.

If you could give some more specific types of advertising you want to do, people might be able to give you some advice.

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Old 14-06-12
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Default Re: Need advice for advertising effectively

Thanks your reply. Is it good for me to promote the website with some linking articles?

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Old 14-06-12
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Default Re: Need advice for advertising effectively

Oh hi there! I love a good lighting store (renovator).

Do you know what makes you different from any other lighting store? (USP)

Do you have a brand story?

What makes your business your business? Does it have a personality? What sort of experience do you want a customer to have? What do you want them to feel?

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Old 14-06-12
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Default Re: Need advice for advertising effectively

Quote:
Originally Posted by www.lights2you.com.au View Post
Thanks your reply. Is it good for me to promote the website with some linking articles?
I would be happy to help where I can with this. Send me a PM to discuss.

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Old 20-06-12
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Default Re: Need advice for advertising effectively

Hi,

Just a few initial points. If you are in this kind of category of product online you may want to consider having a lot of images on your websites.

For furniture and such products people usually love to see the item first and wouldn't not want to buy it blindly. A good idea is maybe if you can at least get a mock show room for people to pick up from can make a huge difference, even if its not pretty and just your office.

In addition make sure you are very specific with the dimensions of your product so people can measure how it fits into their home.

Good luck!

Thanks for reading,

Wendy

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Old 24-06-12
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Default Re: Need advice for advertising effectively

Hi,

Your website is a great looking website.
Getting in touch with your local builders, electricians and introducing your products to them by living behind a brochure of yours, a special offer/discount or a business card etc is a good start to get your products known by commercial companies.

If you like to get your website across domestics, you can distribute around 8,494 flyers/brochure to Seven Hills just to get the word out. (that's how many houses are in Kings Langley, Lalor Park, Seven Hills, Seven Hills West)

All the best,

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Old 27-06-12
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Default Re: Need advice for advertising effectively

Im not sure what image of business size you are trying to portray but I would take my mobile off the contact page.

Steve

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Old 28-06-12
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Default Re: Need advice for advertising effectively

Nice looking website. Easy to navigate around.

Maybe look at events such as building expo's, maybe linking up with a few builders warehouses that sell to the public as well as trade but don't sell lights and you could do some cross promotional stuff.

Just my 2 cents.

Cat

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Old 28-06-12
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Default Re: Need advice for advertising effectively

Networking with peak industry bodies is effective, e.g, Building & Construction, Building Maintenance and Energy saving organisations.

First step is exposure.

Cheers
Corey

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