How do I promote my business?
Marketing and advertising
Develop an effective marketing strategy for your new business. You can promote your business in various ways, including advertising on radio, television or print media, signage, business cards and direct mail. Take care that your advertising gives customers accurate and truthful information about your business.
Networking
A growing number of businesses form networks to tackle the difficulties of operating a small business. By developing networks it's possible to reduce costs through bulk purchasing, sharing staff and winning larger contracts than would've been impossible by working alone.
What to do...
- See our topics on writing a marketing plan and marketing and advertising.
- Attend seminars, training courses and other business events - see our Events Calendar.
- Take the Queensland Government's Understanding customer needs online quiz to learn how to research your target market and develop your own unique selling proposition.
- Join an industry association - use our Directory of government and business associations to find one.
This content is supplied to Flying Solo via business.gov.au,
the Australian Government's principal website for business information and resources.
