Give-and-give is not really a new philosophy. Successful business people are by nature, givers. Instead of asking themselves “What’s in it for me?” they ask themselves “What can I do for them?”
All things considered, when you do for others, they naturally want to do for you. So all those referrals you hand out and the many recommendations you make for associates you know and appreciate have a remarkable tendency to come back to you in some way.
It may not be the incense-veiled, meditation-at-daybreak, Zen kind of karma, but it’s still karma. Business karma.
Give without expectation
Karma, in today’s modern world, is basically the concept of doing for others what you would have them do for you, without expecting anything in return. The less you expect in return, the less disappointment you’ll experience, and the greater your appreciation when it’s your turn to be on the receiving end.
Actions speak louder than words
Let me put it another way. When you big-note yourself and promote what you do as the best that exists (without proving it by way of action), people turn off in droves.
On the other hand, soloists who quietly go about proving their worth and business integrity by going the extra mile, offering outstanding customer service, and living up to and exceeding promises enjoy the fruits that come with a golden reputation.
Look for the win-win
Even Pepsi is waking up to the goodness that is business karma. Rather than haemorrhage money into advertising during the 2010 Super Bowl as they did for the previous 23 years, the cola superpower committed a massive $20 million towards grants of up to $250,000 to fund community projects such as re-training laid-off workers and providing free health clinics.
Cynics (and marketing gurus) might argue that Pepsi’s motivation was not entirely altruistic, but as long as someone benefits from their foray into cause marketing, then it’s a win/win, right?
Never look backwards
On a much less grandiose scale, we can all use business karma to help us achieve our goals and harness career success.
If you don’t believe me, think about sales you’ve missed out on or turned down that were somehow replaced by other – perhaps even more lucrative – business. How about the loss of that client you just couldn’t seem to satisfy, and then the introduction to a new one who has become your dream client?
These things don’t just happen. What you reap, you sow.
Graciously relinquish any situations or relationships you can’t repair and let them go. Seeking revenge or some other kind of misguided satisfaction does no one any good, least of all your business reputation. Look forward, aim towards your next, positive goals and let business karma take care of the rest.
Focus on what you do best. Live up to promises, follow through with past clients, continue chalking up your good intentions and karma will, by definition, be very kind to you in return.
Are you a karma chameleon? If business karma has transformed your business please inspire us with your stories. We promise to return the favour.
“ All things considered, when you do for others, they naturally want to do for you. ”
Gina Lofaro aka the wordmistress is an Internet specialist who combines copywriting with social media, marketing and networking skills for clients' success. Her unique concept, The Loop is an exclusive value-add resources service for clients.
