In the world of small business we’re always talking about being unique, developing a point of difference, standing out. Sadly getting noticed can be followed by getting copied, but it’s not the end of the world, far from it.
Here are my fab four benefits of being copied.
1. You’ll be better prepared
In most cases, the first instance of copying is more cheeky than serious. These days it’s very easy to knock up a website, or produce a brochure, that appears to have very similar offerings to your own. Plagiarism is not uncommon. But success is far more than a slick shopfront or sales aid.
Yes it’s annoying, but breathe deeply and be thankful.
2. You’ll dig deeper
A challenger can copy what you do, they can’t copy who you are.
Look at what you do best, what you do that only you can do, and strive to do it better.
In many cases a challenger pops up because they believe they’ve found a weakness or seen a gap. Your job is to strengthen and fill.
In the meantime, seek solace in the fact someone else has thought “This person’s on to something.”
3. You’ll learn and accelerate
Copycats rarely copy one business. You may view their work as a personal attack, but it’s more likely you are one of a handful of unwitting crash test dummies.
Burrow under their hood, understand their rationale and plan your refresh.
4. Competition makes you sharper
Finally, remember that competition really is good. It’ll keep you on your toes, push you to constantly improve and will open up the market to more custom.
So have you been copied and if so, what was your experience? Share it below and don’t worry, we won’t pinch a word of it.
“ Competition really is good. It’ll keep you on your toes, push you to constantly improve and will open up the market to more custom. ”
Robert Gerrish is one of the Flying Solo crew and supports soloists as a coach and consultant. He presents at conferences and networking events and bangs on to the media or anyone who listens, about all things micro. Along with Sam Leader and Peter Crocker, he's the co-author of Flying Solo – How to go it alone in business.
