Small Business Marketing & Advertising Advice: Flying Solo, Small Business Help & Advice in Australia

Tom Evison, Enigma Technologies

Enigma Technologies provides IT implementation, support and deployment to a wide range of clients, from home users to multi nationals. Read more

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Latest Results

My best networking experiences occur:

35% - Online

20% - At big, bustling events

45% - At intimate get- togethers

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Latest in Marketing

Using images legally online

23 May 13 | Jacqui Pryor

Including images on your website, blog and social media platforms is a great way to give your business a visual boost online. But what are the rules when it comes to using and sharing images? Read more

Comments: 7

Forget Facebook – try face-to-face

21 May 13 | Jayne Tancred

Much as I love interacting with customers on social media, I’ve recently been reminded how much more I love talking with them in person. Read more

Comments: 19

Podcast: Stop waiting for your website to be perfect

19 May 13 | Tim Reid

This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business, started from under two brother’s parent’s deck. Read more

Three marketing strategies to boost your personal brand

18 May 13 | Jo Macdermott

As a soloist, you and your business are essentially one and the same. So when it comes to marketing, it’s just as important to create and promote your personal brand as it is your product or service. Read more

Comments: 2

Four time-saving tips for qualifying your leads

17 May 13 | Amanda Jesnoewski

Don’t let potential customers, clients and contacts waste your precious time with needless meetings and phone calls. Make sure they’re worth your effort by qualifying them first. Read more

Comments: 7

Essential in Marketing

Why changing your name could be bad for business

05 Apr 13 | Kate Toon

Female soloists planning to take their husband’s name after their nuptials really need to stop and think. Dropping your maiden name could have a significant effect on your business. Read more

Comments: 10

A sight for sore ‘ize’

02 Apr 13 | Jodie McLeod

As an Editor, written errors are my mortal enemy. Chief amongst my irritations is when Australian-English words are spelt the American way. And that’s spelt, not spelled. Read more

Comments: 28

Keywords vs. carewords

22 Mar 13 | Sara Howard

Keywords are great for SEO, but how do you make customers stay on your page once they’re there? That’s where carewords can help. Read more

Comments: 16

NEW for members: Our guide to marketing

11 Mar 13

As part of our new membership offerings, we’re committed to consistently adding new resources, features and special offers. Here’s our latest report, FREE for ALL Flying Solo members. Read more

Comments: 0

Most popular

The nine keys to managing client expectations

18 Feb 10 | Amanda Gonzalez

Mismanaged client expectations can be unpleasant, costly and damaging to your reputation. So what is the best way of managing client expectations to stop them biting you on the backside? Read more

Comments: 14

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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.