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Do you sometimes feel like every other business is getting publicity except yours? Having an active online presence will help make your business become the life of the publicity party. Read more1
Short for the word ‘familiarisation’, a famil is an opportunity for businesses to demonstrate what they have to offer and leverage word-of-mouth marketing. Read more0
This simple word can increase productivity, reduce distractions and help you focus on what’s important. But is ‘no’ always the right thing to say? Read more1
When working closely with clients it’s inevitable that some relationships will venture from professional into friend territory. But how close is too close? Read more15
What do innovation, guerrilla marketing, and price positioning have in common? They’re all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands. Read more
Mismanaged client expectations can be unpleasant, costly and damaging to your reputation. So what is the best way of managing client expectations to stop them biting you on the backside? Read more14