Ally Minatsis, Berry Web Design

Berry Web Design makes sophisticated websites and logos for small businesses. They work closely with their clients to create custom designs that ar... Read more

Ally Minatsis, Berry Web Design
Aaron Fifield, Printing Wholesale
Brett Beezley, Business-online outsourcing solutions Pty Ltd
Emma Bannister, Presentation Studio
Lachlan McKnight, LegalVision
Emma Wilson, Upclose & Virtual
Douglas Anderson, Super Simple SEO
Karen Curran, Unicorn Graphics
Mark Rubiolo, Bubbling With Energy Entertainment
Felicity Van Rysbergen, Well Versed Copywriting
James Cooke, Cooke Consulting & Receivables Management
David Moore, Don't Lose It
Mary Gardam, LogiQA
Dean Mathieson, Mobilise Solutions
Fiona Johnston, Peach Business Management
Aaron Fitchett, APJ Associates
Sandy Naidu, OzKidsActivities Pty Ltd
Vanessa Emilio, Legal123.com.au
Charles Liu, Cubic Promote
Keagan York, Compass Global Markets Pty Ltd

What say you?

I approach change by:
25% - Making a BIG shift
25% - Making incremental adjustments
50% - Hiding under the covers
I approach change by:
 

HomeMarketingAttracting new businessWinning new clients: How to get the gig

Winning new clients: How to get the gig

  • Add a comment (5)
  •  
  •  

I recently received an email from Sylvia, a coaching client, which prompted me to write on the important topic of winning new clients.

19 Mar 07 | Robert Gerrish

Sylvia in a bit of a kerfuffle. She'd heard on the grapevine that a big project was coming up with a past contact and it was work that suited her to a T. What's more she was hungry for success. 

Sylvia hadn't spoken to this business acquaintance for a while and was unsure what to do. Talking to Sylvia on the phone, I quickly steered the discussion away from business and instead reminisced about teenage courtship. As you do. 

I wondered what a young admirer would have done if he'd fancied Sylvia and desperately wanted to take her out. Chances are he'd have paced nervously up and down, unsure what to do. 

But what would Sylvia have wanted him to do? "I'd have wanted him to call!" she exclaimed. Well of course she would. 

It feels nice to be pursued, doesn't it? What's more, it really doesn't matter what you think of the other party. Even if you are totally disinterested, does your impression of that person decline? Not at all, in fact the reverse is usually true. 

How sensible to pursue! How courageous! It's quite possible you'll refer to a friend or even keep your devotee in the wings for some later date. Let's not go there. 

In business, if we see something we want, a project or challenge that we know is screaming out for our input and we have a line of communication open with a decision maker (or decision influencer), we should just get on the phone or burst into their office and say it. Straight out, say it. 

Sylvia did. She got on the phone and said words to the effect: "I know that Project X is coming up soon and I'd like to work on it. What do I need to do to be considered?" 

Surprise, surprise, it looks like she's getting the gig. Her contact was bowled over by her passion and energy and told her that she'd just done everything she needed to do. After all, what sort of provider do you want handling your business - someone who's so so, or someone who's got the hots? 

I'll wager you've some experiences to share, or can think of someone to bowl over right now. Spill the beans and share your thoughts below. 

“ How sensible to pursue! How courageous! It's quite possible you'll refer to a friend or even keep your devotee in the wings for some later date. ”
 
Robert Gerrish

Robert Gerrish is one of the Flying Solo crew and supports soloists as a coach and consultant. He presents at conferences and networking events and bangs on to the media or anyone who listens, about all things micro. Along with Sam Leader and Peter Crocker, he's the co-author of Flying Solo – How to go it alone in business.

  • Add a comment (5)
  •  
  •  

5 Comments | Add your own

Add your comment














 *Both options +GST. Join for a year and score a free copy of our book!