Lucinda Lions writes catchy and creative business slogans that can stay in a customer’s mind forever. Read more
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As a soloist, you and your business are essentially one and the same. So when it comes to marketing, it’s just as important to create and promote your personal brand as it is your product or service. Read more
Comments: 2This is an encouraging story of a small business doing good solid marketing following a tried and tested process of getting clear on your brand first, establishing clear messages and then applying the outcome to all future touch points. Read more
Comments: 0If you’re a Community or Business Class member and you haven’t checked out your benefits area recently, two reports that are truly worth downloading and reading are The Brand Gap and the Igor Naming Guide. Read more
Female soloists planning to take their husband’s name after their nuptials really need to stop and think. Dropping your maiden name could have a significant effect on your business. Read more
Comments: 10After 13 years in operation, I realised my business had outgrown its branding. Here’s what I learnt from the rebranding process. Read more
Comments: 0It’s not just logos, business names and tag lines that can be trade marked. You can also register original fragrances, audio, shapes and shades. Read more
Comments: 6Consistency in your communications is the critical ingredient for a professional image. Using a good ol’-fashioned style guide will help you stay on track. Here’s how to create one. Read more
Comments: 5This process for creating and promoting your personal branding will ensure you are in control of how the world sees your business. Read more
Comments: 1Andre Eikmeier, founder of an online forum called Qwoff, shares some marketing insights for successful brand building. Read more
The most successful brands maintain consistency across their marketing materials to ensure their message sticks. Be consistent in the following key areas and you will build brand awareness. Read more
Comments: 2There’s nothing like job titles to generate some debate. Recently mothers in our community got bent out of shape about the word ‘mumpreneur’. While some were proud to wear the moniker, most found it patronising. Read more
Comments: 12Whether you’ve put conscious thought into it or not, your business already has a brand personality – and if you’re a soloist, it’s probably closely aligned to your own. Read more
Comments: 19Head to Google and type in your full name. It’s YOUR identity. But you might be surprised as to who claims it and how it makes you look. Read more
Comments: 17Some predesigned templates act as a handy framework for you to simply insert your branding. Others pretend to BE your branding – and that’s a dangerous trap many soloists fall into. Read more
Comments: 6As soloists, we’re synonymous with our brands, so this article will give you some tips for developing your personal branding and your online business branding. Read more
Comments: 4As a soloist, you and your brand are often synonymous. Your business brand is an extension of you. It’s the first impression you make and the lasting connection you leave. Read more
Comments: 2Having a strong brand will help you attract customers, keep customers and continue to grow. Have you thought about yours lately? Read more
Comments: 10A recent experience made me appreciate how important our job titles are to the outside world. This makes me cranky as. Read more
Comments: 89Being a soloist doesn’t mean you can’t have a big brand impact or be a leader in your market! Improve your business profile with these easy branding tips. Read more
Comments: 14In this video, Robert catches up with Stylist, Speaker and Author, Ben Angel. Together they explore the topic of making the most of your personal brand. Ben's tips may just have you taking a fresh look at how you carry yourself. Read more
Comments: 0Logos are an important part of your business branding, but if yours isn’t accompanied by a business tagline you could be missing out on leads and sales. Read more
Comments: 32Having recently devoured the Stieg Larsson trilogy, I’m very familiar with hard to pronounce names, but what I just read on a real estate agent’s signboard is surely not good for business. Read more
Comments: 59The shift to a more personal approach to business makes authenticity more important than ever. How well does your suit fit? Read more
Comments: 13Recently I saw a cafe with a logo that looked like a biohazard symbol. Is that really the imagery they want people seeing when thinking about where to buy their lunch? Read more
Comments: 10It’s a dog-eat-dog world out there. If you want to stand out and attract new clients, you’ll need to develop your own personal brand. Read more
Comments: 5Does your brand have the right look and feel? If not, it’s time to get back to basics. Start by reviewing your logo – and don’t let the costs of designing a logo hold you back. Read more
Comments: 9I recently moved to one of those touchy feely fruity phones. Hardly a significant event, until I discovered many thought I’d been sucked in by product branding and had paid a premium just to carry around a logo. Read more
Comments: 18Among the many factors to consider when you build your brand, it’s easy for the non-visual elements such as language, consistent messaging, strong writing and grammar to be overlooked. How do yours stack up? Read more
Comments: 7I speak to groups of business owners weekly about what you need for strong brand building. The first thing I emphasise is brands are earned…not bought. Read more
Comments: 5An effective business tag line is a constant source of premium advertising that will reinforce your brand while generating sales. So what is a tag line, why should your business have one and how do you go about writing one? Read more
Comments: 41Soloists often work in isolation and don’t get to see clients on a constant basis to help build that easy camaraderie you get at work. Therefore to succeed in your business, it’s critical to establish strong relationships through personal branding. Read more
Comments: 11Following on from how to get the business logo designs you want, here are some tips if you want to by-pass the graphic designer altogether and design your own logo. Read more
Comments: 20My previous article discussed briefing a designer prior to business logo design. It is important to give a detailed account of your business and market as well as your design ideas. Naturally you will want designers to introduce their own ideas also. Read more
Comments: 8In a previous article on business logo designs I wrote about making an effective logo. If your business needs a new identity, here are some tips on briefing your graphic designer. Read more
Comments: 12Personal branding is the relationships an individual has with its public - essentially personal public relations. How others feel about your personal brand determines whether or not they want to have a working relationship with you. Read more
Comments: 4Typically, the smaller a business is, the more important it is to specialise, and you can’t get much smaller than solo. For a soloist, specialist positioning is a powerful target marketing and business management tool. Read more
Comments: 8Naming your business is one of the first steps in flying solo, although it is often not an easy task and there are many factors to consider. Here are some practical tips to help you with the process of naming your business. Read more
Comments: 23Your logo is the primary part of your brand identity, so it’s important to make sure it communicates the right message. Here are four key things to bear in mind when looking at logo design. Read more
Comments: 34ABC, which stands for Actions, Beliefs and Clothing are the basic building blocks of business branding. You have an authentic and strong brand when these three aspects work together harmoniously. Read more
Comments: 8Sales, PR, event management, marketing and promotion... chances are you'll have many roles to play within your solo business. You should also add Marcoms Manager to your job description. Learn more about how it can help you to succeed. Read more
Comments: 0Has your business got an effective logo that is an accurate reflection of what you do? Does it work in every way possible? Here are some tips to give your logo that extra punch. Read more
Comments: 9Personal branding is important for business and as a solo business owner to a large extent, you are the brand! Here's some tips on how to brand you ... to stand out and shine. Read more
Comments: 3Credible business branding has been revealed as a big issue for soloists. Is it our problem if people don’t take us seriously? I think it is. Here are some ways we can show the world we mean business. Read more
Comments: 8What is personal branding and how does it impact marketing for a solo business? Here are the answers... Read more
Comments: 3Strong personal branding strategies can help you to create a successful, satisfying and stunning solo career. Here's how to go about building a personal brand for your business. Read more
Comments: 3Getting the right business name and creating a strong image are central to your success as a soloist. Here's how you can get it right from day one. Read more
Comments: 2When it comes to your business branding, rather than trying to emulate others, it's more revealing to look in the mirror. Read more
Comments: 2There are a variety of ways to spread the word about your business - developing a PR plan encorporating promotional activities is surely the way to succeed in solo brand marketing. Read more
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