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Member Spotlight

Andrew Pride, Smart-Biz Consulting

Andrew Pride, Smart-Biz Consulting

Andrew provides business improvement advice, coaching and consulting services to businesses, especially in the manufacturing, trades and services s... Read more

Maria Lesar, H.A.P.S. Business Solutions

Maria Lesar, H.A.P.S. Business Solutions

Maria is an experienced bookkeeper organising small businesses. She assists clients with setting up their new business ensuring they have applied ... Read more

Daniel Abela, Graphic & Web

Daniel Abela, Graphic & Web

Daniel Abela is a graphic and web designer offering digital and print solutions to clients of all sizes right around Australia. Read more

Emma Bannister, Presentation Studio

Emma Bannister, Presentation Studio

Presentation Studio offers a complete presentation design service, from PowerPoint Templates and Design, and Training to Public Speaker coaching. T... Read more

Alex Levashov, Altima Interactive

Alex Levashov, Altima Interactive

Altima Interactive provides web business consulting, web design and web development to help people grow their business online. Read more

Maria Pantalone, Infinite Growth

Maria Pantalone, Infinite Growth

Infinite Growth works with individuals and businesses to improve their communication skills so that they can professionally present their products ... Read more

Banika Smee, Witjuti

Banika Smee, Witjuti

Witjuti has a range of bamboo clothing designed for yoga, travel, maternity or just lounging around. Read more

Nicole O’Reilly, Anyhoodles

Nicole O’Reilly, Anyhoodles

Anyhoodles helps small business improve their online presence through new and improved websites and SEO strategies. Read more

Paul Coelho, Slidemaster – Professional PowerPoint Design

Paul Coelho, Slidemaster – Professional PowerPoint Design

Slidemaster is a PowerPoint specialist company offering comprehensive PowerPoint Presentation designs and solutions, which leave lasting impression... Read more

Alison Taylor, Cloverlea Designs

Alison Taylor, Cloverlea Designs

We are a small online retailer that sells gorgeous babies and children’s bed linen and homewares to Australian mums. Read more

Kalindi Chirmuley, Mulayam Products

Kalindi Chirmuley, Mulayam Products

Mulayam Products manufactures natural skin care products for all ages and all skin types. It helps to take care of the skin and enhance its beauty. Read more

Sandy Naidu, OzKidsActivities Pty Ltd

Sandy Naidu, OzKidsActivities Pty Ltd

OzKidsActivities is an online directory for kids activities, classes, entertainment, events and birthday party venues. Read more

Trish Fehon, OnlineInfluence.com.au

Trish Fehon, OnlineInfluence.com.au

Trish Fehon specialises in creating business websites for small to medium sized businesses that bring in fresh leads, new customers and make money. Read more

Karen Churchill, The Churchill Consultancy

Karen Churchill, The Churchill Consultancy

Karen Churchill helps her clients achieve their goals by communicating as well as possible with the people who matter to them. This can be done by ... Read more

Troy Dean, Tonto Digital

Troy Dean, Tonto Digital

Tonto Digital helps small businesses use the internet, in all its glory, to attract new customers and grow their business. Read more

Bob Jones, an SEO Company

Bob Jones, an SEO Company

'an SEO Company' provides authentic SEO services for small businesses in Australia. Read more

Fiona Johnston, Peach Business Management

Fiona Johnston, Peach Business Management

Fiona works with small business owners getting started or growing an existing business. Her services include creating business plans, tax planning ... Read more

Tony Cosentino, The WordPress Guy

Tony Cosentino, The WordPress Guy

Tony Cosentino builds WordPress websites, trains businesses how to manage a WordPress site and provides long term fanatical support for WordPress s... Read more

Reeny Carvotta Barron, Passion and Possibilities

Reeny Carvotta Barron, Passion and Possibilities

Passion and Possibilities is about helping clients align their purpose and mindset so they can attract the right clients, income and lifestyle. Read more

Marie Quak, Ducks in a Row Professional Organising

Marie Quak, Ducks in a Row Professional Organising

We organise businesses and homes to declutter their environment (and their minds), to alleviate their stress, and to streamline their processes so ... Read more

Andrew Pride, Smart-Biz Consulting
Maria Lesar, H.A.P.S. Business Solutions
Daniel Abela, Graphic & Web
Emma Bannister, Presentation Studio
Alex Levashov, Altima Interactive
Maria Pantalone, Infinite Growth
Banika Smee, Witjuti
Nicole O’Reilly, Anyhoodles
Paul Coelho, Slidemaster – Professional PowerPoint Design
Alison Taylor, Cloverlea Designs
Kalindi Chirmuley, Mulayam Products
Sandy Naidu, OzKidsActivities Pty Ltd
Trish Fehon, OnlineInfluence.com.au
Karen Churchill, The Churchill Consultancy
Troy Dean, Tonto Digital
Bob Jones, an SEO Company
Fiona Johnston, Peach Business Management
Tony Cosentino, The WordPress Guy
Reeny Carvotta Barron, Passion and Possibilities
Marie Quak, Ducks in a Row Professional Organising

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HomeMarketingBusiness branding

Marketing | Business branding

Whether you’re a solo business, medium business or huge corporation, your brand is critically important for differentiating you from your competitors. Unfortunately business branding is often only taken seriously in the big end of town.

This section focuses on business branding, brand positioning and communications for solo businesses. You’ll find practical advice on specialist brand positioning, tips for naming your business, the basics of logo design, personal branding strategies and the fundamentals of marketing communications.

Online branding: Building your online brand presence

21 Sep 11 | Michael Neaylon

As soloists, we’re synonymous with our brands, so this article will give you some tips for developing your personal branding and your online business branding. Read more

Comments: 4

What does your business brand say about you?

18 May 11 | Michael Neaylon

As a soloist, you and your brand are often synonymous. Your business brand is an extension of you. It’s the first impression you make and the lasting connection you leave. Read more

Comments: 2

How strong is your brand?

06 Apr 11 | Dean Parker

Having a strong brand will help you attract customers, keep customers and continue to grow. Have you thought about yours lately? Read more

Comments: 10

Job titles: Who do you think YOU are?

22 Mar 11 | Sam Leader

A recent experience made me appreciate how important our job titles are to the outside world. This makes me cranky as. Read more

Comments: 88

Four simple branding tips

16 Mar 11 | Jo Macdermott

Being a soloist doesn’t mean you can’t have a big brand impact or be a leader in your market! Improve your business profile with these easy branding tips. Read more

Comments: 14

Making the most of your personal brand

05 Feb 11 | Robert Gerrish

In this video, Robert catches up with Stylist, Speaker and Author, Ben Angel. Together they explore the topic of making the most of your personal brand. Ben's tips may just have you taking a fresh look at how you carry yourself. Read more

Comments: 0

Does your logo need a business tagline?

10 Dec 10 | Lucinda Lions

Logos are an important part of your business branding, but if yours isn’t accompanied by a business tagline you could be missing out on leads and sales. Read more

Comments: 32

The girl with the impossible name

07 Dec 10 | Robert Gerrish

Having recently devoured the Stieg Larsson trilogy, I’m very familiar with hard to pronounce names, but what I just read on a real estate agent’s signboard is surely not good for business. Read more

Comments: 59

Authenticity: The perils of the ill fitting suit

12 Oct 10 | Robert Gerrish

The shift to a more personal approach to business makes authenticity more important than ever. How well does your suit fit? Read more

Comments: 13

Logo selection in three easy steps

25 Aug 10 | Bronwyn Simmonds

Recently I saw a cafe with a logo that looked like a biohazard symbol. Is that really the imagery they want people seeing when thinking about where to buy their lunch? Read more

Comments: 10

Developing your personal brand

13 Aug 10 | Ben Angel

It’s a dog-eat-dog world out there. If you want to stand out and attract new clients, you’ll need to develop your own personal brand. Read more

Comments: 5

Designing a logo on a shoestring budget

07 Jul 10 | Jo Macdermott

Does your brand have the right look and feel? If not, it’s time to get back to basics. Start by reviewing your logo – and don’t let the costs of designing a logo hold you back. Read more

Comments: 9

Product branding: Have you painted your Ferrari?

08 Mar 10 | Peter Crocker

I recently moved to one of those touchy feely fruity phones. Hardly a significant event, until I discovered many thought I’d been sucked in by product branding and had paid a premium just to carry around a logo. Had I fallen for the marketer and ignored t Read more

Comments: 18

How strong writing helps build your brand

05 Jan 10 | Caroline Jenkins

Among the many factors to consider when you build your brand, it’s easy for the non-visual elements such as language, consistent messaging, strong writing and grammar to be overlooked. How do yours stack up? Read more

Comments: 7

10 things you need for strong brand building

04 Sep 09 | Tim Reid and Luke Moulton

I speak to groups of business owners weekly about what you need for strong brand building. The first thing I emphasise is brands are earned…not bought. Read more

Comments: 5

Business tag lines that sell

04 Nov 08 | Lucinda Lions

An effective business tag line is a constant source of premium advertising that will reinforce your brand while generating sales. So what is a tag line, why should your business have one and how do you go about writing one? Read more

Comments: 41

Personal branding at work

17 Jul 08 | Sue Currie

Soloists often work in isolation and don’t get to see clients on a constant basis to help build that easy camaraderie you get at work. Therefore to succeed in your business, it’s critical to establish strong relationships through personal branding. Read more

Comments: 11

Business logos: How to design your own logo

15 Jun 08 | Megan Hills

Following on from how to get the business logo designs you want, here are some tips if you want to by-pass the graphic designer altogether and design your own logo. Read more

Comments: 20

Business logo designs: Getting what you want

11 May 08 | Megan Hills

My previous article discussed briefing a designer prior to business logo design. It is important to give a detailed account of your business and market as well as your design ideas. Naturally you will want designers to introduce their own ideas also. Read more

Comments: 8

Business logo designs: Briefing a designer

06 Apr 08 | Megan Hills

In a previous article on business logo designs I wrote about making an effective logo. If your business needs a new identity, here are some tips on briefing your graphic designer. Read more

Comments: 12

Develop your Personal Brand - Twelve tips

30 Mar 08 | Sue Currie

Personal branding is the relationships an individual has with its public - essentially personal public relations. How others feel about your personal brand determines whether or not they want to have a working relationship with you. Read more

Comments: 4

Why specialist positioning matters

24 Jan 08 | Robyn Haydon

Typically, the smaller a business is, the more important it is to specialise, and you can’t get much smaller than solo. For a soloist, specialist positioning is a powerful target marketing and business management tool. Read more

Comments: 8

Five tips for naming your business

30 Oct 07 | Heather Smith

Naming your business is one of the first steps in flying solo, although it is often not an easy task and there are many factors to consider. Here are some practical tips to help you with the process of naming your business. Read more

Comments: 23

The basics of logo design

17 Jul 07 | Zern Liew

Your logo is the primary part of your brand identity, so it’s important to make sure it communicates the right message. Here are four key things to bear in mind when looking at logo design. Read more

Comments: 34

Business Branding: The ABC of branding

07 Jun 07 | Zern Liew

ABC, which stands for Actions, Beliefs and Clothing are the basic building blocks of business branding. You have an authentic and strong brand when these three aspects work together harmoniously. Read more

Comments: 8

Marketing communications: the basics

18 Mar 07 | Sue Currie

Sales, PR, event management, marketing and promotion... chances are you'll have many roles to play within your solo business. You should also add Marcoms Manager to your job description. Learn more about how it can help you to succeed. Read more

Comments: 0

Business logo designs: Making an effective logo

21 Nov 06 | Megan Hills

Has your business got an effective logo that is an accurate reflection of what you do? Does it work in every way possible? Here are some tips to give your logo that extra punch. Read more

Comments: 9

Develop a strong personal brand for your business

29 Aug 06 | Sue Currie

Personal branding is important for business and as a solo business owner to a large extent, you are the brand! Here's some tips on how to brand you ... to stand out and shine. Read more

Comments: 3

Six simple steps for solo business branding

06 Aug 06 | Peter Crocker

Credible business branding has been revealed as a big issue for soloists. Is it our problem if people don’t take us seriously? I think it is. Here are some ways we can show the world we mean business. Read more

Comments: 8

New marketing: personal branding

16 Jul 06 | Sue Currie

What is personal branding and how does it impact marketing for a solo business? Here are the answers... Read more

Comments: 3

The power of personal branding strategies

15 Jun 06 | Thomas Murrell

Strong personal branding strategies can help you to create a successful, satisfying and stunning solo career. Here's how to go about building a personal brand for your business. Read more

Comments: 3

Choosing a business name and image

23 May 06 | Sue Currie

Getting the right business name and creating a strong image are central to your success as a soloist. Here's how you can get it right from day one. Read more

Comments: 2

Business branding: Are you really a Nudie Virgin?

19 Sep 05 | Peter Crocker

When it comes to your business branding, rather than trying to emulate others, it's more revealing to look in the mirror. Read more

Comments: 2

PR planning within your brand marketing

07 Jul 05 | Sue Currie

There are a variety of ways to spread the word about your business - developing a PR plan encorporating promotional activities is surely the way to succeed in solo brand marketing. Read more

Comments: 1

 

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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.

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