Business branding

Whether you’re a solo business, medium business or huge corporation, your brand is critically important for differentiating you from your competitors. Unfortunately business branding is often only taken seriously in the big end of town.

This section focuses on business branding, brand positioning and communications for solo businesses. You’ll find practical advice on specialist positioning, tips for naming your business, how to write a slogan, designing a logo, personal branding strategies and the fundamentals of business marketing communications.

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