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Member Spotlight

Jan Freitag, Proxim Group

Jan Freitag, Proxim Group

Combining both business coaching and business consulting services, the Proxim Group offers a fully comprehensive approach to helping small business... Read more

Karen Wickham, That’s Creative!

Karen Wickham, That’s Creative!

That's Creative! provides graphic and website design services to clients right across the world. Currently Ebook Design is their most popular servi... Read more

Maria Pantalone, Infinite Growth

Maria Pantalone, Infinite Growth

Infinite Growth works with individuals and businesses to improve their communication skills so that they can professionally present their products ... Read more

Lidia Scotto di Vetta, Sweet Pins

Lidia Scotto di Vetta, Sweet Pins

Sweet Pins sells hosiery from some of the best brands around the world to women who still take pleasure in wearing gorgeous stockings or want to co... Read more

Hazel Theocharous, Assisting U Virtually

Hazel Theocharous, Assisting U Virtually

Hazel Theocharous is a virtual assistant who listens to her clients and then assesses their admin, assists with their admin and answers their admin... Read more

Alex Levashov, Altima Interactive

Alex Levashov, Altima Interactive

Altima Interactive provides web business consulting, web design and web development to help people grow their business online. Read more

Tom Evison, Enigma Technologies

Tom Evison, Enigma Technologies

Enigma Technologies provides IT implementation, support and deployment to a wide range of clients, from home users to multi nationals. Read more

Uri Maimon, Nominal Accounting

Uri Maimon, Nominal Accounting

Nominal Accounting Software develops, sell and supports a micro business management software. Read more

Amanda Pearce, Amanda Pearce Bookkeeping

Amanda Pearce, Amanda Pearce Bookkeeping

Amanda Pearce is an Australian MYOB bookkeeper and virtual assistant who works with small companies. Read more

Simon Usher, Balloon Awesomeness

Simon Usher, Balloon Awesomeness

Balloon Awesomeness provides awesome balloon twisting entertainment for anyone aged 0-100. Ideal for a corporate team building workshop or as rovin... Read more

Reeny Carvotta Barron, Passion and Possibilities

Reeny Carvotta Barron, Passion and Possibilities

Passion and Possibilities is about helping clients align their purpose and mindset so they can attract the right clients, income and lifestyle. Read more

Andrew Pride, Smart-Biz Consulting

Andrew Pride, Smart-Biz Consulting

Andrew provides business improvement advice, coaching and consulting services to businesses, especially in the manufacturing, trades and services s... Read more

Garry Bolton, Sharp Wedding Photography

Garry Bolton, Sharp Wedding Photography

Garry specialises only in wedding photography, offering quality and affordable digital wedding photography services to Adelaide and regional South ... Read more

Jane Woolard, WordLaundry

Jane Woolard, WordLaundry

Specialising in editing, proofreading and copywriting, WordLaundry takes the froth and bubble from communications, leaving them crisp and squeaky c... Read more

Lisa Abejja, Little Pip by AmbeRocks

Lisa Abejja, Little Pip by AmbeRocks

Little Pip by AmbeRocks sells natural, earth friendly, sustainable products for mums and babies. In this chemical-based world, our little ones face... Read more

Keagan York, Compass Global Markets Pty Ltd

Keagan York, Compass Global Markets Pty Ltd

Compass Global Markets can help you with any aspect of the Foreign Currency transfers and Commodity markets from corporate hedging to wealth creation. Read more

Tim Pacheco, Function5 Web Design

Tim Pacheco, Function5 Web Design

Function5 Web Design creates and manages an online presence for small businesses, from basic information websites through to feature rich shopping ... Read more

Felicity Van Rysbergen, Well Versed Copywriting

Felicity Van Rysbergen, Well Versed Copywriting

Well Versed Copywriting specialises in creating corporate web content, information architecture and analysis, and marketing documentation for a bro... Read more

Roland Hanekroot, New Perspectives Small Business Bootcamp

Roland Hanekroot, New Perspectives Small Business Bootcamp

Roland Hanekroot is a small business coach in Sydney who works with small business owners who want to make a big shift in their business and turn i... Read more

Maria Lesar, H.A.P.S. Business Solutions

Maria Lesar, H.A.P.S. Business Solutions

Maria is an experienced bookkeeper organising small businesses. She assists clients with setting up their new business ensuring they have applied ... Read more

Jan Freitag, Proxim Group
Karen Wickham, That’s Creative!
Maria Pantalone, Infinite Growth
Lidia Scotto di Vetta, Sweet Pins
Hazel Theocharous, Assisting U Virtually
Alex Levashov, Altima Interactive
Tom Evison, Enigma Technologies
Uri Maimon, Nominal Accounting
Amanda Pearce, Amanda Pearce Bookkeeping
Simon Usher, Balloon Awesomeness
Reeny Carvotta Barron, Passion and Possibilities
Andrew Pride, Smart-Biz Consulting
Garry Bolton, Sharp Wedding Photography
Jane Woolard, WordLaundry
Lisa Abejja, Little Pip by AmbeRocks
Keagan York, Compass Global Markets Pty Ltd
Tim Pacheco, Function5 Web Design
Felicity Van Rysbergen, Well Versed Copywriting
Roland Hanekroot, New Perspectives Small Business Bootcamp
Maria Lesar, H.A.P.S. Business Solutions

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HomeMarketingBusiness marketing

Marketing | Business marketing

It doesn’t matter how good your product or service is if your potential customers are unaware of your existence. This is where business marketing comes in.

This section provides a wealth of useful resources and tips for creating effective business marketing strategies. From direct mail campaigns or niche marketing to viral marketing or event management, no two campaigns will be the same. With so many small businesses in existence, you need your business to stand out in the crowd.

Five tips to help your sales letter get opened

20 Jan 12 | Lucinda Lions

A well-written sales letter can generate loads of sales, but only if the envelope is actually opened. These strategies will help boost your success. Read more

Comments: 17

Six simple ways to transform your business

18 Jan 12 | Jo Macdermott

Want some simple ideas that will have a real impact on your business? Start with the six tips below. Read more

Comments: 4

Doing business Vanuatu style

13 Jan 12 | Heather Smith

Whenever I travel I enjoy observing how other cultures approach business and wonder how I can benefit from their practices. Here are some ideas I picked up in Vanuatu. Read more

Comments: 2

Our bestseller is back! Bigger, bolder & fully updated...

09 Jan 12

Flying Solo: How to go it alone in business is a book that gives you the tools you need to start your own venture, or totally rejuvenate one that’s been ticking along for years. Read more

Podcast: Twitter. Your offer. Domain leasing. Starting a small business.

07 Jan 12 | Tim Reid and Luke Moulton

In this episode of the Small Business Big Marketing podcast, Tim Reid and Luke Moulton question the value of Twitter. Can you believe it? Who do they think they are?! Read more

Comments: 0

Flying Solo's Business Class: Expose yourself!

26 Dec 11 | Advertorial

Business Class is Flying Solo's premium membership. It's packed with exclusive benefits and exposure for your business. All for just $19.95/month with no contracts and a money-back guarantee. Read more

Why freebies boost sales

21 Dec 11 | Lucinda Lions

When you give away free things to your prospects it activates a social phenomenon known as the norm of reciprocation. Here’s how it can boost sales. Read more

Comments: 4

Four tips for magic marketing messages that multiply business

14 Dec 11 | Dean Parker

In your quest to attract and keep new customers, simple marketing messages work best. Here are some examples of how to talk engagingly and grow your business. Read more

Comments: 4

Run a competition: Win more customers

08 Dec 11 | Connor James

A stack of prizes and cash are given away each year by Australian companies via competitions. How can businesses run a competition that works for them? Read more

Comments: 4

The seven Ps of the marketing mix

18 Nov 11 | Jo Macdermott

The marketing mix is the basis from which all good marketing stems. Read on to discover the seven factors that go into it. Read more

Comments: 2

Podcast: Marketing from the inside out

29 Oct 11 | Danielle MacInnis

I was lucky enough to interview Lorrie Thomas Ross from Web Marketing Therapy. Lorrie approaches marketing from a strategy first position, which I live by too. Read more

Comments: 0

Get more value from your advertising dollar

06 Oct 11 | Dean Parker

This easy-to-follow plan will help improve the results you get from your small business advertising – in eight simple steps. Get ready for the phone to ring! Read more

Comments: 7

Avoiding business burnout

17 Sep 11 | Jo Macdermott

I’m hearing more of my fellow soloists talk about business burnout lately. From what I can tell, it typically starts when we take on too much. Read more

Comments: 4

Podcast: How to generate 10000 backlinks from one press release

10 Sep 11 | Tim Reid and Luke Moulton

In this episode of Small Business Big Marketing, Tim and Luke share some insights on how to drive traffic to your website. Read more

Comments: 2

Small business marketing on a budget

07 Sep 11 | Dean Parker

Need to promote your business, but don’t have much money to play with? These easy and economic ideas will add zing to your small business marketing. Read more

Comments: 4

What’s Your Opposition up to?

03 Sep 11 | Trevor Weeding

How much attention do you pay your competitors? Here’s a cautionary tale about treading the fine line between too much and not enough. Read more

Comments: 1

Small business marketing questions every soloist should ask

02 Sep 11 | Deborah Jackson

Want to be clearer about your goals, more effective in your small business marketing and enjoy more growth in your business? Ask yourself these questions. Read more

Comments: 4

Podcast: How to run a successful B&B

20 Aug 11 | Tim Reid and Luke Moulton

In this podast, Tim Reid and Luke Moulton are joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Victoria who shares how she runs a successful Bed & Breakfast business whilst also building a strong business community in her local township. Read more

Comments: 0

Just do some business marketing!

29 Jul 11 | Deborah Jackson

Many soloists find time for marketing only when business is a little slow. It’s far more effective though to make business marketing one of your regular business processes – and it doesn’t need to be daunting. Read more

Comments: 12

Is inbound marketing for you?

16 Jul 11 | Jo Macdermott

If you’re trying to attract new clients, you’re probably employing a variety of marketing techniques. But are they the most effective ones for your business? Have you considered inbound marketing? Read more

Comments: 5

Podcast: Lessons from a marketing action taker

09 Jul 11 | Tim Reid and Luke Moulton

In this episode of Small Business Big Marketing, Tim and Luke share seven ways to create more time to market your business, plus they talk to Darren Finkelstien of St. Kilda Boat Sales. Read more

Comments: 0

Tips for attracting sponsorship marketing

08 Jul 11 | Russell Dymond

If you’re involved in not-for-profit, sporting or even business endeavours, you may benefit from having a financial sponsor. But how do you attract sponsorship marketing? Read more

Comments: 9

Podcast: What are your customers thinking about you?

18 Jun 11 | Tim Reid and Luke Moulton

Tim Reid and Luke Moulton talk with Mark Copeman, the founder of Customer Thermometer, about a real time, customer satisfaction survey tool for small businesses. Read more

Comments: 0

Marketing through storytelling

11 Jun 11 | Danielle MacInnis

People buy from those they know, like, and trust. Part of that is the story of the business they’re buying from and the people behind it. What’s yours? Read more

Comments: 10

Customer profiling

03 Jun 11 | Russell Dymond

If you don't know who your customers are, how can you truly fulfil their needs? This article explains why you should profile your market, and gives you some pointers for getting started with customer profiling. Read more

Comments: 13

Podcast: Outside the box marketing ideas

28 May 11 | Tim Reid and Luke Moulton

Tim Reid and Luke Moulton discuss guerrilla marketing tactics with Dave Milne, co-founder of Noodle Box. Read more

Comments: 0

Finding your niche

20 May 11 | Deborah Jackson

Many soloists are afraid to identify and focus on a niche for fear of cutting off some of the potential market. But finding your niche and marketing to one distinct group really can work. Read more

Comments: 16

Product differentiation: How to stand out from the pack

11 May 11 | Dean Parker

Today’s market is very cluttered, making it more important than ever that your message attracts customers to your product or service. So what does it take to stand out? How can you make the most of product differentiation? Read more

Comments: 10

Marketing insights from Australia's hottest weight training brand

07 May 11 | Tim Reid and Luke Moulton

In this podcast, Tim Reid and Luke Moulton talk marketing with Ric and Cam from Kettle Bells. Read more

Comments: 0

Know your features and benefits

22 Apr 11 | Sara Howard

What makes your business truly remarkable? Unless you know your features and benefits and what they mean to your customers, they won’t really care. Read more

Comments: 13

Modern marketing methods

20 Apr 11 | Jo Macdermott

Marketing methods have changed enormously over the past 20 years. How do you navigate the ever-changing playing field and get the best return on your investment? Read more

Comments: 5

Promoting your unique selling proposition (USP)

18 Apr 11 | Megan Hills

Knowing your unique selling proposition (USP) is one thing. ‘Working it’ is quite another. Read more

Comments: 4

Content marketing 101

15 Apr 11 | Amanda Gonzalez

Publishing content is an excellent way to position yourself as an authority in your industry. But unless you have a firm content marketing strategy, you may be wasting your efforts. Read more

Comments: 13

Are your marketing messages consistent?

30 Mar 11 | Trevor Weeding

Advertising dollars are hard to come by, so it’s important not to waste them. Yet small and micro businesses often do just that by having inconsistent marketing messages, formats or themes in their advertising. Read more

Comments: 6

What’s your unique selling proposition (USP)?

14 Mar 11 | Megan Hills

USP means ‘unique selling proposition’. Ironically, this boring-sounding term is what makes you really exciting to other people. Your USP is what makes you special. Read more

Comments: 9

Marketing plans made easy

02 Mar 11 | Dean Parker

“Without a plan, you haven’t got a hope.” This message, from a recent bushfire safety community service announcement on the TV and radio, also applies marketing plans for your business. Read more

Comments: 6

Grow sales by using sampling methods

19 Feb 11 | Danielle MacInnis

Giving potential customers a taste of your wares is a great way to move them along the buying path. Supermarkets, shampoo and coffee companies have been using sampling methods for years. Here’s how you can too. Read more

Comments: 7

Marketing lessons from Queensland's theme parks

12 Feb 11 | Tim Reid and Luke Moulton

Having spent eight days schlepping through Queensland’s theme parks, Tim Reid decided he’d turn his family holiday in to a tax deduction by making 10 marketing observations. Read more

Comments: 0

Improve your results with direct mail campaigns

09 Feb 11 | Jo Macdermott

Direct mail can be a great way to seduce new clients. Here are a few tips for getting your direct mail campaigns right. Read more

Comments: 42

Your small business marketing strategy made easy

10 Jan 11 | Deb Pilgrim

Developing your small business marketing strategy doesn’t need to be complicated. You can do it in just four simple, practical steps. Read more

Comments: 8

Share your business pitch in 140 characters

14 Dec 10 | Peter Crocker

Is Twitter a sign of society’s shrivelling attention span and trivia obsession, or does it provide the strict discipline we need to distil our thoughts into focused nuggets? Read more

Comments: 145

Introduction to affiliate marketing

06 Dec 10 | Steve Ford

Affiliate marketing is a very flexible and cost effective (but often overlooked) marketing tool, which can be implemented by businesses of all types and sizes. Read more

Comments: 6

Six common small business marketing mistakes

01 Dec 10 | Jo Macdermott

Watch out for these six small business marketing mistakes and assumptions that many small business owners make, but switched on operators avoid. Read more

Comments: 28

Podcast: Is Yellow Pages still relevant?

27 Nov 10 | Tim Reid and Luke Moulton

Hear what Paul Ascos, Sales Director (Yellow Pages, Victoria & Tasmania) has to say about whether Yellow Pages is still a relevant marketing communications channel for small business. Read more

Comments: 18

Small business advertising: Assessing opportunities

27 Oct 10 | Jo Macdermott

There are an infinite number of ways to spend your advertising dollar, so how do you know which small business advertising opportunities are worth pursuing and which shouldn’t be touched with a barge pole? Read more

Comments: 13

Podcast: Marketing Q & A

16 Oct 10 | Tim Reid and Luke Moulton

Hear Tim Reid talk briefly with the father of creative and innovative thinking, Dr Edward De Bono, as well as answering some interesting marketing questions. Read more

Comments: 4

Identifying your competitive advantage

15 Sep 10 | Sara Howard

Identifying your competitive advantage - the one thing you do better than anyone else - is actually harder than it sounds. Read more

Comments: 11

Podcast: Why marketing should be at the heart of your business

04 Sep 10 | Tim Reid and Luke Moulton

In this show, 21 year old Young Entrepreneur of the Year Pete Williams explains how a great marketing strategy underpins his success. Read more

Comments: 10

Low cost small business marketing ideas - Case study

18 Aug 10 | Jo Macdermott

This case study demonstrates how a hair salon used low-cost small business marketing ideas to attract new customers and more sales. Read more

Comments: 5

Your event organising checklist

09 Aug 10 | Peter Chaly

Running your own events can be daunting. If things go belly up, you could jeopardise the very business you were hoping to secure. This event organising checklist will help ensure your event is a success. Read more

Comments: 17

Four tips for an effective advertising strategy

04 Aug 10 | Gary Griffiths

Following these simple guidelines can help ensure that you have an effective advertising strategy that helps boost your bottom line. Read more

Comments: 7

Lessons on being unique

18 Jun 10 | David Moore

While there isn’t much new under the sun, why do so many people in business worry about what everyone else is doing instead of being unique? Read more

Comments: 15

Marketing insights from The Wiggles and Hi-5

09 Jun 10 | Deb Pilgrim

Watching a Hi-5 concert with my kids, I wondered why The Wiggles are so much more appealing – and so much more successful. The answers I came up with gave me new marketing insights for my business. Read more

Comments: 8

A guide to avoiding green-washing

22 May 10 | Chris Eccleston

In the rush to promote environmental credentials, many businesses may be 'green-washing' their clients. Read more

Comments: 3

Conducting market research, solo style

23 Apr 10 | Jo Macdermott

As a soloist on a tight budget, how can you learn about your target market and adapt your product offering accordingly? Here are some tips for conducting market research, solo style. Read more

Comments: 8

Green marketing for small business

12 Apr 10 | Chris Eccleston

Green marketing is all the buzz at the moment, but if you’re not exactly sure what it involves, or why you should use it in your business, you’re not alone. Read more

Comments: 13

Seven traps to avoid when writing a book

04 Apr 10 | Karen McCreadie

Becoming an author can do amazing things for your profile and profit, but before you sit down and start writing a book, be aware of these seven sure-fire steps to publishing failure. Read more

Comments: 8

Why you should sin more often

23 Mar 10 | Zern Liew

The seven deadly sins were designed as a guide to keeping on the straight and narrow. But sinning can be constructive too – especially in business! Read more

Comments: 14

Four things writing a book won’t do

28 Feb 10 | Karen McCreadie

Being an author increases the profile and profit of your business. But there are some things writing a book won’t do. Here we shatter four beliefs that new auth Read more

Comments: 5

The four-step sales and marketing audit

28 Jan 10 | Jo Macdermott

Are your promotional materials delivering the best possible outcomes? Here we go back to basics to identify the pieces that need refreshing using a four step sales and marketing audit. Read more

Comments: 9

Writing a book for profile and profit

24 Jan 10 | Karen McCreadie

The advantages of being an author go far beyond royalty income. If you have something worthwhile to say, there are many business gains to be made from writing a book! Read more

Comments: 4

Five steps to marketing mojo

17 Dec 09 | Yesim Nicholson

For many soloists, the pressure of coming up with new and innovative marketing ideas can be de-motivating. If you’ve lost your marketing mojo, take these five simple steps to reclaim it. Read more

Comments: 4

Marketing tools: A business marketing plan

24 Nov 09 | Gary Griffiths

Most small business owners don’t have one, yet those that do, can’t live without it. So just what is this silver bullet? Quite simply, it’s a business marketing plan. Read more

Comments: 10

Storytelling in marketing

13 Oct 09 | Mary Morel

We all love a good story, so how can we use storytelling in marketing material? It’s easier to tell stories when face-to-face with a prospect, but we can also use some storytelling concepts in our written marketing material. Read more

Comments: 4

Five low cost marketing ideas

04 Aug 09 | Emma Rhoades

Spending hundreds or even thousands of dollars on advertising is really not the soloists' idea of effective marketing. Try some of these low cost marketing ideas instead. Read more

Comments: 10

The easiest way to better marketing

21 Jun 09 | Charles Cuninghame

The key to better marketing is to focus on the benefits, not just the features, of what you offer. Here's how to create a list of compelling benefits for your business, and use it to boost your marketing results. Read more

Comments: 7

How to get published

10 Jun 09 | Robert Gerrish

There can be little doubt that writing and publishing a book is a great way to build your profile and grow your business. Watch this video interview with publishing maverick, Lisa Messenger to better understand what needs to be done. Read more

Comments: 1

Are you your own best customer?

15 Mar 09 | Greg Pritchard

There is a saying in technology circles, that if you believe in your own products, you should use them in your business. It’s called: eating your own dog food. Read more

Comments: 8

What is attraction marketing?

12 Mar 09 | Zern Liew

Conventional marketing has been primarily about one-way push promotion. Attraction marketing offers a more authentic alternative. After decades of sanitised hot air, the opportunity to listen to authentic people is a breeze of fresh air. Read more

Comments: 9

Three effective low-cost marketing weapons

19 Feb 09 | Charles Cuninghame

With the economy slowing, now is a great time to rev up your marketing. But you need to get the most bang for your marketing buck. Here are three super-effective and low-cost marketing weapons to help you attract new clients in tough times. Read more

Comments: 8

Self promotion: Making it easy to get found

27 Oct 08 | Peter Crocker

A recent experience reminded me just how many businesses make it unnecessarily difficult to be found by their prospects. In a world that’s increasingly obsessed with Google ranking, let’s not overlook the basics of self promotion. Read more

Comments: 17

Marketing tips for targeting small business

12 Feb 08 | Robert Gerrish

With more than one million businesses in Australia falling into the micro category, it can be hard to attract their attention. This article provides four marketing tips for targeting small businesses. Read more

Comments: 14

Use the power of channel marketing

14 Jan 08 | Peter Crocker

Selling products or services direct to customers is all good and well. But could you be missing out on a potentially larger and more lucrative marketing opportunity? Here I will discuss the power of channel marketing. Read more

Comments: 6

Get more business with sampling

16 Oct 07 | Tim Reid and Luke Moulton

I know sampling isn’t new. But lately I’ve been thinking that such an effective marketing tool, with the ability to get lots of people trying your product or service, is not used often enough. Read more

Comments: 13

Viral marketing campaigns: How do they work?

23 Sep 07 | Megan Tough

You’ve probably heard of viral marketing, but what actually is it and how do viral marketing campaigns work? Read on to find out how to apply the principles to your business. Read more

Comments: 4

The key message everyone should hear

03 Sep 07 | Robert Gerrish

In a typical week the majority of us soloists meet many potential ideal clients. Are you making the most of these meetings by being able to clearly articulate the key message of your business? Read more

Comments: 86

Generating new business through sampling

27 Aug 07 | Peter Crocker

In a previous article on proactive marketing, I looked at selling to existing customers with the phrase "I've got an idea for you." But what about using a similarly proactive approach with generating new business through sampling? Read more

Comments: 20

Proactive marketing: I've got an idea for you

06 Aug 07 | Peter Crocker

In one of our weekly polls, 43% of respondents said they would like to increase their flow of new business. To do this, thinking tends to focus on "How and where can I find new customers?" But there is an alternative - proactive marketing. Read more

Comments: 6

How to appeal to your target market

23 Jul 07 | Robert Gerrish

Are you using clear marketing signals to appeal to your desired tagret market? Read more

Comments: 11

Are your key marketing messages clear?

02 Jul 07 | Robert Gerrish

A recent experience reminded me of the importance of having clear key marketing messages if you want to get the attention of your target market. Read more

Comments: 20

Smart marketing: More than the wow factor

01 May 07 | Robert Gerrish

There's much spoken of the need for the ‘wow factor’ in our work and how without it we risk being invisible. But I have to tell you I’m totally over businesses that lead with ‘wow’ only to follow up with…er, nothing actually. Read more

Comments: 18

Event management: How to organise and stage a special event

15 Apr 07 | Sue Currie

Special events come under the umbrella of public relations and are a great way to promote your business. If you have event management plans for your own special event, you are in a good position to make the most of the PR opportunity it presents. Read more

Comments: 9

Marketing communications strategy: Your target audience doesn't care

29 Mar 07 | Tim Reid and Luke Moulton

Let's face it, promotion, advertising and marketing is not cheap. In fact, it's really expensive! And the crazy thing is, we're so often at a loss to know which parts of our marketing communications strategy are reaching our target audience. Read more

Comments: 6

What is your key marketing message?

26 Feb 07 | Robert Gerrish

In my coaching and speaking business I put considerable emphasis on clarifying who is an ‘ideal client’ for me before creating a key marketing message. Read more

Comments: 53

Marketing mistake #1: No differentiation strategy

26 Nov 06 | Peter Griffin

Looking the same as the competition is one of the most common marketing mistakes around. Here's a seven step differentiation strategy that one business is using to stand out. Read more

Comments: 6

Planning marketing beats binge marketing

21 Sep 06 | Robert Gerrish

By carefully planning marketing you can avoid the grand daddy of all bad business behaviours: binge marketing. All it takes is some regular time allocated to the task. Read more

Comments: 4

Marketing principles: The psychology of persuasion, part 2

12 Sep 06 | Karen McCreadie

Both this and my previous article on the psychology of persuasion are a must-read for anyone who is developing marketing principles and is interested in understanding why we do the things we do! Read more

Comments: 1

Niche marketing: the business specialist

01 Sep 06 | Robert Gerrish

When it comes to working smarter we shouldn't overlook niche marketing and the benefits of positioning yourself as a business specialist. Here are five compelling reasons to do just that. Read more

Comments: 2

Marketing principles: The psychology of persuasion

20 Aug 06 | Karen McCreadie

Why do people behave the way they do? An understanding of the psychology of persuasion not only gives us a fascinating insight into people in general, it can also help us to develop marketing principles and have empathy with potential buyers. Read more

Comments: 2

Tips to get your marketing plan moving

03 Aug 06 | Megan Tough

Wouldn’t it be great if your overall marketing plan was streamlined and got the results you wanted? To get to this point requires effort and sometimes, we just can't motivate ourselves to move forward. Read more

Comments: 4

A promotional campaign: Planting the seeds for success

20 Jul 06 | Jess Tyler

When it's time to take your idea to the streets, a far sighted promotional campaign is almost certain to yield better results than a one-off event. Read more

Comments: 3

Marketing advice: what not to do

02 Jul 06 | Megan Tough

None of us want to struggle with marketing, and yet it continues to create problems for many solo professionals. Here's seven pieces of solo and small business marketing advice that reveal common marketing mistakes. Read more

Comments: 4

Creating effective marketing strategies

25 Jun 06 | Karen McCreadie

As a new solo business owner, when creating effective marketing strategies it is vital you ensure your marketing has relevance. This may seem obvious, but trying to be all things to all people is an extremely common mistake. Read more

Comments: 0

Is it good to exchange services?

20 Jun 06 | Wendy Buckingham

From time to time it can be tempting to consider the exchange of business services, but are such contra arrangements a good idea? Read more

Comments: 3

How business partnerships can work for soloists

23 Feb 06 | Peter Crocker

Can business partnerships help you grow your business without getting paid? Possibly. One way is to help a client build a business by putting the value of your expertise on the line. Read more

Comments: 4

Quality marketing: Shortcut? Short-change!

19 Jan 06 | Paul J. Morris

When money and time are tight, it's often tempting as a soloist to take the cheapest and quickest option at hand. But are these cheap and hasty actions a false economy? Is quality marketing important? Read more

Comments: 5

Is it good business to barter?

05 Dec 05 | Karen Morath

Whether you call it a contra deal, a business exchange or a trade, bartering amongst soloists is common practice. But is it necessarily the best way to support one another? Read more

Comments: 15

Can innovation be a marketing tool?

24 Nov 05 | Robert Gerrish

If you're forever hearing great things said about your work, yet not seeing these translate into sales and revenue, it could just be because you've fallen into the innovator trap. Can innovation be a marketing tool? Read more

Comments: 3

Direct mail campaign tips

22 Nov 05 | Barb Clews

Direct mail campaigns are an important part of the marketing mix. Here are some tips to make yours a success. Read more

Comments: 2

Preparing your elevator statement

15 Nov 05 | Jess Tyler

It is good practise to develop an elevator statement or elevator pitch, namely a short, sharp summary of your business that could be delivered in the time it takes to go a couple of floors in an elevator. Read more

Comments: 6
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Copyright © 2005-2012 Flying Solo Pty Ltd · Web design by Sharkey Media

                                                 

Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.

Business Class: $19.95/month. No contracts. Money-back guarantee.


  • Browse benefits:
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  • Multiple member promos
  • Member shout-outs
  • Shine in the Spotlight!
  • Member-only discounts
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  • A free copy of our book
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Member shout-outs

Shine in the Spotlight

Member-only discounts

Exclusive Resources

Flying Solo Book

Testimonials

FAQs








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