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Conducting a market research project requires careful planning to ensure your results are accurate and meaningful. Here are five tips to ensure you get the most valuable data possible. Read more
Comments: 1Marketing your business without a properly defined target market is like driving blindfolded. You might get lucky and coast along for a while, though chances are you won’t get very far. Read more
Comments: 4Brighton-based business executive and marketer, John Dingeldei wants a date with Kylie Minogue (as part of a fund raising project) and turns to Tim Reid for some help! Read more
Soloists often end up spending more than necessary on their marketing. Fortunately, there is plenty that you can do to avoid superfluous spending and keep your budget on track. Read more
Comments: 4Olivia Fox is a leading expert in the area of charisma. According to her, charisma is a very under-utilised marketing strategy for small business owners. Listen in to find out more. Read more
Ever feel like you’re losing your way in your business? Use your back-story to refocus on why you’re in it. Read more
Comments: 2This is the story of a brave 25 year old entrepreneur who recently graduated from a Marine Zoology university degree to live his passion – COFFEE! Read more
Hear Tim Reid and Andrew Griffiths get together and throw around some issues that are on the collective mind of the small business community. Read more
To create more successful marketing campaigns you need to understand who your customers are, and what motivates them to do business with you. Read more
Comments: 0Images, infographics and videos are the order of the day in the world of content marketing. Here’s how you can get a piece of the visual action. Read more
Comments: 7As part of our new membership offerings, we’re committed to consistently adding new resources, features and special offers. Here’s our latest report, FREE for ALL Flying Solo members. Read more
Comments: 0Four years ago (at age 22) George Ryan was working 55 hours a week for a lumber yard, making $10/hour to provide for his wife and daughter, and had no sort of higher education. He decided he hated his job, and intentionally set out to start an internet co Read more
In business it pays to be different, but when you’re selling the same products or services as everyone else in your industry, it can be hard to find a way to differentiate yourself that doesn’t include competing on price. Read more
Comments: 6Anticipating and addressing your customers’ concerns in your marketing copy will alleviate their doubts and encourage them to buy. Read more
Comments: 1TV advertising isn’t only for companies with sky-high budgets. With a little innovation, it’s possible to produce cost-effective TV commercials for small businesses. Read more
Comments: 7Obtaining feedback from past customers can help you to enhance your offer, retain current customers, entice new ones and win the old ones back. Read more
Comments: 2Having announced our new memberships just two weeks ago, we're thrilled that so many of you have already jumped on board. Coaching Couch Radio begins broadcast on Friday 1 March and there's more to come. See who's joined. Read more
Tom Dickson, the star of the most famous series of viral marketing videos ever and the founder and CEO of the company Blendtec, explains where the idea for his videos came from and how they've had a dramatic impact on sales. Read more
Ok, so you won’t retire on the back of what we're about to offer. But every little bit counts, right? Simply join Flying Solo’s new Micro Business Research panel to help influence the Aussie business environment whilst generating petty cash. Interested? Read more
Tim Reid shares the best marketing insights from his interviews during 2013. Read more
Comments: 1Clients are more likely to respond to marketing that comes from the heart. Here are some ideas to make your communications more heartfelt. Read more
Comments: 2Tim Reid tackles marketing challenges that cover personal branding versus business branding, including social media on business cards, how to get in front of senior management, seeking online and free publicity plus loads more. Read more
Tim Reid and Andrew Griffiths share their top public speaking tips, discuss how they plan for business and come up with creative ways to thank clients. Read more
Valerie Khoo talks to Tim Reid about how to identify and create stories that will build your small business. Read more
Gordon Ryan who owns and runs ReviveR, a fancy cocktail bar in an old funeral home that was part of a former hearse garage in Gosford, shares how he turned his passion into a profitable business. Read more
In this podcast, Andrew Griffiths and Tim Reid go head-to-head on various small business tips and issues … and have a laugh along the way. Read more
Everyone looks at their text messages, which makes SMS marketing especially effective. So why aren’t you using it? Here are some tips to get your SMS marketing campaigns started. Read more
Comments: 8Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. In this podcast, Tim Reid chats with owner Tommy Nicolic who runs Tommy DiNics with his son Joey. Read more
Get this! We’ve taken all we know about running your own business and printed it on PAPER! It's like an eBook, but cooler. Whatever next? Read more
Tim Reid and Andrew Griffiths share a Modern Family moment they had in an upmarket pet shop, cogitate over a first world marketing problem, discuss the importance of backing yourself and much more. Read more
Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. Hear about how his business became such a success. Read more
Promoting the benefits of your product rather than just the features will make an emotional connection with your customer and persuade them to buy. Read more
Comments: 9In this podcast, James Tuckerman shares how he built the Anthill brand in to the publishing powerhouse it is today, as well as how he has built a loyal community. Read more
Business plans often contain a lot of marketing jargon, but they can also be a goldmine of ideas and inspiration, which can form the basis of your communication messages. Here’s how to dig out the gold from your small business plan. Read more
Comments: 4Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has used guerilla marketing to generate tens of millions of dollars worth of free TV and press exposure at some of Australia’s largest sporting events. Read more
Tim Reid talks with Australian small business author, Andrew Griffiths, about business and marketing issues. Read more
Career woman, mother, wife and curator-creator of opinions on all things women, Mia Freedman talks to Jodie McLeod about her journey of building and growing women's lifestyle website, Mamamia. Read more
Comments: 5Tim Reid speaks to Fabian Capamolla, one of the founders of the Little Veggie Patch Co., about how he achieved so much in the space of three years. Read more
Geoff Harris, one of the original founders (and still current owners) of Flight Centre, shares his business insights with Tim Reid. Read more
Small business author Andrew Griffiths explains why you should and how you can have a book to market and grow your business. Read more
Cloud email services are becoming an increasingly popular and easy-to-use marketing tool. Here’s how they work, and how you can make the most of them. Read more
Comments: 4Moneytribe founder, Dr David Urpani, talks to Tim Reid about the growth of the social search engine and the importance of tapping in to social capital to get an idea off the ground. Read more
As a micro business owner, finding the time and sometimes the budget to market your business can be a struggle. Here are five low-cost small business marketing ideas that have maximum impact. Read more
Comments: 9When our recent research revealed that ‘word-of-mouth’ continues to be a key source of business leads, it came as no surprise. But are we doing all we could? Read more
Comments: 16Rip Curl founder, Bryan Singer talks to Tim Reid about one of the world's most iconic surf brands. Read more
Not only does every business need a unique selling proposition (USP), they need to know how to market it, too. Here are some tips on how to develop and get the most out of your USP. Read more
Comments: 3In this interview, Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey with Tim Reid. Read more
In this podcast, Tim Reid chats with Adrian Swift, the Nine Network’s Executive Producer of The Voice – one of the most successful TV shows Australia has ever seen. Read more
In this podcast,Tim Reid talks to Cameron Parker about how BlackMilk Clothing, an 100% Australian-owned clothing business, has become such a success. Read more
Larry Bloch co-founded Netregistry in 1997 – right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months … until mid 2000 when the boom went bust. Read more
In this revealing interview, Danial Ahchow shares how he built an online marketplace that now hosts millions of visitors annually, and generates hundreds of millions of dollars of work requests each year. Read more
You may pride yourself on your well rounded marketing strategy, but amongst all those things you’re doing right could be lurking a few marketing activities that are costing you more money than they’re worth. Read more
Comments: 5In 2009, muesli and porridge maker Flip Shelton, decided to start a National Porridge Day. In this interview, Flip reveals exactly how and why she did this. Read more
In this revealing interview Tim Reid gets some fantastic insights into very smart marketing strategies from Lloyd Perry from Big Richard Condoms. Read more
Every industry has an inner circle of people whose names come up in conversation for all the right reasons, they attract the right opportunities, they earn more money and have more fun. Daniel Priestly has aptly labelled these folk Key Persons Of Influenc Read more
Backlinks are still the main way Google measures the authority of a website, so if you want to rank better in Google you need to get more backlinks now. Read more
Comments: 11In this podcast, Tim Reid speaks to LA-based Steve Sims, Founder of Bluefish, who can get you anything. Anything! That’s the premise of his business. Read more
Ever feel like marketing your business is something you just don’t have the time or money for? Welcome to the 50-cent marketing plan. Read more
Comments: 9In this insightful interview, Harold Mitchell talks about how the media world is undergoing its most dramatic shift since the introduction of the printing press. Read more
Comments: 0In this podcast, Tim and Luke interview Hana Tolhoek, the creator of Strom, a high end spirit retailing at $110 per bottle. Hana is a true marketing go-getter. Read more
Whether or not you like Madonna’s music, with over 200 million album sales under her belt, there’s no denying she’s a master chef of the music industry. Ask her about her cooking prowess, though, and it’s a different story. Read more
Comments: 11Tim Reid, after having spoken with thousands of small business owners over the past few years, has identified 11 marketing concepts that many small business owners either never knew about or have forgotten. Read more
Marketing is not an exact science, so it’s easy to make mistakes. Here are a handful of common marketing mistakes that you’ll want to steer clear of. Read more
Comments: 0Tim Reid has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton – creator of the celebrated Wealth Dynamics profiling system, business futurist, Director of the Green School in Bali and all round good guy. Read more
Self-discipline sounds boring, but thanks to being strict with my focus and my time, I was recently able to generate $10,000 in just four days. Here’s how. Read more
Comments: 6Are you happy with how your business is going? Or do you wish it would change a little – or a lot? You might need to look at your small business marketing strategy. Read more
Comments: 9If you ever thought of planning a conference, or running any type of event then this interview is a must listen! Read more
Steve Cunningham is the founder of an online business that provides business book summaries and personal development guides to its members every week. In this interview, Steve talks about how he came up with the idea, how it can help any business owner im Read more
In this interview, you’ll hear how Brent Hutchinson has turned a magazine advertising spend with a 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. Read more
In this podcast, hear an insightful interview with Geoff Harris, co-founder and owner of Flight Centre. Read more
In this podcast, Tim Reid and Luke Moulton cover more marketing ground than Michael Schumacher on race day! Read more
In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom – one that is wall-to-wall stand up paddle boards. Read more
Matt Bebe started the Mornington Peninsula Brewery 12 months ago and is already two years ahead of his sales targets. What a nice place to be! Read more
There are many so-called small business marketing consultants to choose from, but how do you separate the good from the bad? These tips should set you on the right path. Read more
Comments: 13In this podcast, Tim Reid and Luke Moulton answer some of their listeners most pressing marketing questions. Read more
The marketing landscape is constantly changing. Here are some of the most important emerging small business marketing trends to be aware of and consider for your business, now and in the future. Read more
Comments: 4To win new business, you need to show new customers why they should choose you. To start with, look within your business for ways to improve your competitive advantage. Read more
Comments: 2Is it possible to brand, market and launch a new business for under a grand? I did it – and so can you – in ten easy steps. Read more
Comments: 40A well-written sales letter can generate loads of sales, but only if the envelope is actually opened. These strategies will help boost your success. Read more
Comments: 20Want some simple ideas that will have a real impact on your business? Start with the six small business tips below. Read more
Comments: 5Whenever I travel I enjoy observing how other cultures approach business and wonder how I can benefit from their practices. Here are some business marketing tips I picked up in Vanuatu. Read more
Comments: 2In this episode of the Small Business Big Marketing podcast, Tim Reid and Luke Moulton question the value of Twitter. Can you believe it? Who do they think they are?! Read more
When you give away free things to your prospects it activates a social phenomenon known as the norm of reciprocation. Here’s how it can boost sales. Read more
Comments: 4In your quest to attract and keep new customers, simple marketing messages work best. Here are some examples of how to talk engagingly and grow your business. Read more
Comments: 4A stack of prizes and cash are given away each year by Australian companies via competitions. How can businesses run a competition that works for them? Read more
Comments: 8The marketing mix is the basis from which all good marketing stems. Read on to discover the seven factors that go into it. Read more
Comments: 2I was lucky enough to interview Lorrie Thomas Ross from Web Marketing Therapy. Lorrie approaches marketing from a strategy first position, which I live by too. Read more
Comments: 0This easy-to-follow plan will help improve the results you get from your small business advertising – in eight simple steps. Get ready for the phone to ring! Read more
Comments: 7I’m hearing more of my fellow soloists talk about business burnout lately. From what I can tell, it typically starts when we take on too much. Read more
Comments: 4In this episode of Small Business Big Marketing, Tim and Luke share some insights on how to drive traffic to your website. Read more
Comments: 2Need to promote your business, but don’t have much money to play with? These easy and economic ideas will add zing to your small business marketing. Read more
Comments: 4How much attention do you pay your competitors? Here’s a cautionary tale about treading the fine line between too much and not enough. Read more
Comments: 1In this podast, Tim Reid and Luke Moulton are joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Victoria who shares how she runs a successful Bed & Breakfast business whilst also building a strong business community in her local township. Read more
Comments: 0If you’re trying to attract new clients, you’re probably employing a variety of marketing techniques. But are they the most effective ones for your business? Have you considered inbound marketing? Read more
Comments: 5In this episode of Small Business Big Marketing, Tim and Luke share seven ways to create more time to market your business, plus they talk to Darren Finkelstien of St. Kilda Boat Sales. Read more
Comments: 0If you’re involved in not-for-profit, sporting or even business endeavours, you may benefit from having a financial sponsor. But how do you attract sponsorship marketing? Read more
Comments: 9Tim Reid and Luke Moulton talk with Mark Copeman, the founder of Customer Thermometer, about a real time, customer satisfaction survey tool for small businesses. Read more
Comments: 0People buy from those they know, like, and trust. Part of that is the story of the business they’re buying from and the people behind it. What’s yours? Read more
Comments: 10If you don't know who your customers are, how can you truly fulfil their needs? This article explains why you should profile your market, and gives you some pointers for getting started with customer profiling. Read more
Comments: 13Tim Reid and Luke Moulton discuss guerrilla marketing tactics with Dave Milne, co-founder of Noodle Box. Read more
Comments: 0*Both options +GST. Join for a year and score a free copy of our book!