Madonna doesn’t do cooking, so when a US ABC journo asked incredulously if she could prepare any meals at all, she fired back, “No, but I do everything else. Do I have to do everything?” 

Go girl! Frankly, I think Madonna can definitely be excused cooking duties if that’s what she chooses, and the same goes for us when making similar choices in our own lives and businesses. 

In our solo businesses we have a tendency to do absolutely everything and it undermines our ability to succeed. Can Madonna actually cook? Of course she can. I’ve seen children doing it on TV for goodness sake. She just chooses not to, which enables her to focus on what’s more important to her. 

Want more articles like this? Check out the business marketing section.

In the past few days I have had the wonderful task of reading through the draft summary of our recent Understanding Micro Business survey and while (happily) happiness prevails in the small end of town, things could be a damn sight better if we’d only attempt less and focus more. 

In one question we asked what you’d like to understand better, and the “M” word shone through. That’s Marketing, not Madonna. 

I’ve worked in and around the marketing industry for most of my adult life and I can tell you it’s far easier than cooking. The world is full of wonderful books on marketing - covering all industries and budgets, all facets and strategies; and for the price of a quick supermarket shop you can have the best marketing brain syncing nicely with your own. All you need is to put some time aside; turn off your gadgets and be prepared to have Vegemite sandwiches and fresh fruit for a couple of days. 

We don’t have to do everything; we just need to do the things that make the biggest difference. 

What tasks do you choose to forgo and focus on in your business? And what’s been your best business marketing book investment? I’ll kick things off by adding a couple of personal favourites. Please add yours or dive in with a comment.

“ We don’t have to do everything; we just need to do the things that make the biggest difference. ”
 
Robert Gerrish

Robert Gerrish is one of the Flying Solo crew and supports soloists as a coach and consultant. He presents at conferences and networking events and bangs on to the media or anyone who listens, about all things micro. Along with Sam Leader and Peter Crocker, he's the co-author of Flying Solo – How to go it alone in business.

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