Marketing / Business marketing

Podcast: A million dollar business in 2.5 years on $0 marketing budget

In this podcast,Tim Reid talks to Cameron Parker about how BlackMilk Clothing, an 100% Australian-owned clothing business, has become such a success.

21 July 2012 by

Three years ago BlackMilk Clothing didn’t exist.

Then one day in 2009, James Lillis sold a pair of leggings for $10 that he’d stitched together around his kitchen table. The dream was launched.

Two and half years later BlackMilk Clothing is a multi-million dollar business employing 130 people and selling out of everything they make … driven by an unbelievably loyal following of raving fans – 160,000+ of them on Facebook, alone!

Not to mention the tens of meet-up groups that connect globally, all manned by volunteers who live for BlackMilk’s next product.
Oh, and did I mention they’ve done this on a modest marketing budget of ZERO DOLLARS! Yep, nudda. Zip!

So sit back, pull on some silky leggings and listen to this Small Business Big Marketing podcast as Cameron Parker (BlackMilk’s first employee) shares exactly how they’ve done it.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy! 

Duration: 48:47 minutes 

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/marketing-podcastflip-shelton-national-porridge-day/

To subscribe to this show in iTunes, please head here.

Tim Reid

is the host of the Small Business Big Marketing Show that discusses how other small business owners from around the world go about their marketing. It's fun, entertaining and always full of helpful ideas and insights for you to apply to your business....immediately!

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