We’ve previously explored the all-important 30-second elevator statement and discussed the benefits of a catchy one-line business tagline, but with the irresistible rise of Twitter, is it time to perfect the art of communicating in 140 characters?
The idea is not new. Twitterature, a morphing of twitter and literature, is a popular book that reworks the key themes of the world’s greatest books in digestible portions of 20 tweets or fewer.
For example, here’s how they tackle a classic scene from Romeo and Juliet.
“Found fair Juliet. She’s dead, and definitely not faking it! (Didn’t move when I poked her.) Alas, I must drink this terrible brew.”
It has also been reported that Ernest Hemmingway wrote the following six-word story:
“For sale: Baby shoes. Never used.”
An intriguing and seemingly gloomy story, it sparks much speculation on its deeper meaning.
If you had 140 characters to tell the story of your business, what would you say?
Deep and meaningful or witty and frivolous, we invite you to leave a comment and share your business pitch in a tweet of 140 characters or less. If you don’t have a business, you could share the vision for the business you’d love to have.
To help spark your creativity, we’ll select a few of the best business pitches to tweet out to Flying Solo’s Twitter followers with a link to your website.
Plus, as a Chrissie gift courtesy of HP, the comment we judge to be the best will win a very snappy HP LaserJet Pro CM1415fn Colour Multifunction Printer (worth $699 RRP) with HP ePrint technology, which allows you to print just by sending an email, to help get your business into motion in the new year!
The FS team will review the comments next Wednesday 22 December and announce the winner in the Christmas Eve newsletter.
I’ll go first by leaving a comment attempting to sum up Flying Solo in one tweet. And then it's your turn to share your business pitch!
“ If you had 140 characters to tell the story of your business, what would you say? ”
Peter Crocker is a director of Flying Solo responsible for marketing and advertising. As a business copywriter he partners with digital agencies and corporate clients on websites and digital content. He’s the co-author of Flying Solo Revisited – How to go it alone in business.
