In our discussion Paul tells us how to get attention, highlight problems and offer solutions and build credibility and desire. He also explains how low risk offers help get the sale and when and how to get your prospects to take action.
If you've ever thought your writing could do with a revamp, get your notepad and watch this video.
This topic is explored further by Lucinda Lions in this terrific article, again on persuasiveness and in this one that looks at article marketing.
Video produced with our friends at BNET Australia.
Robert Gerrish is one of the Flying Solo crew and supports soloists as a coach and consultant. He presents at conferences and networking events and bangs on to the media or anyone who listens, about all things micro. Along with Sam Leader and Peter Crocker, he's the co-author of Flying Solo – How to go it alone in business.
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