Think like your reader
Readers prefer documents with logical order and flow, consistent layout, and easily understandable terminology, so if you want your writing to be read, pay attention to those elements. Don’t use jargon or set things up in a way that makes the relevant sections difficult to find.
Whether your document is a report, a proposal or an email, you want your reader to actually read it. You wouldn’t be writing it if it wasn’t important, would you?
Benefits of planning
Do you plan your business documents? Most people I speak to about their business writing say to me that they’re time poor and need to ‘just get the document done’.
That’s understandable, however wouldn’t it be better to have an approach to writing business documents that made your life easier and saved you time?
Just as we form an impression of a person when we first meet them, your document conveys an impression of you and your business to your reader.
Determine your objectives and formulate your plan
A document that’s easy to follow with clear objectives is more likely to be read. To achieve this you need to spend some time planning your document and establishing an outline.
In addition to helping you stay on message, planning your writing will save you time, ensure your document follows a logical order, help make sure you don’t leave anything out, and allow you to meet your deadlines.
As a starting point, ask yourself these three questions:
- Why are you writing the business document?
- Who are you writing for?
- What important information do you need to include?
At the end of this process, you’ll be able to spend less time writing and editing your document. Furthermore, the work you produce will meet your reader's needs, and your readers will be more likely to take action as a result of reading it.
In short, you'll find that you'll spend less time waffling and have a greater chance that your email, report or proposal will be read and acted upon.
Do you follow a process when writing business documents? Please share your tips with us, and don’t forget to present them in a logical order!
“ Readers prefer documents with logical order and flow, consistent layout, and easily understandable terminology, so if you want your writing to be read, pay attention to those elements. ”
Maria Pantalone works with individuals and businesses to improve their communication skills so that they can professionally present their products and services with maximum impact. She specialises in assisting businesses improve their people performance by providing them with tools to communicate more effectively.
