No, it’s got nothing to do with trees… ‘evergreen’ content is content that lasts, and it should make up a significant part of your content marketing strategy. Read more0
Financial advisor Charles Badenach has fully embraced the concept of content marketing and in this podcast he shares his learnings. Read more
What happens when your content marketing ideas run dry and your audience loses interest? Team up with like-minded businesses to expand your content, and ultimately – your reach. Read more0
As someone who was formerly against the idea of providing free ideas and advice in blogs and other marketing communication formats, I can completely relate to anyone who disagrees with this headline. Read more14
That blog post you wrote a while ago? It could be your key to landing new clients. Here’s why. Read more2
Joe Pullizi, head of the Content Marketing Institute, and Tim Reid explain how to launch your content marketing strategy by getting clear on your editorial mission. Read more
Creating content for your website has many benefits for business, but it can also be time consuming. Focusing on one key activity – blogging – and refining your content marketing process can make it more time efficient. Read more8
As a soloist, you and your business are essentially one and the same. So when it comes to marketing, it’s just as important to create and promote your personal brand as it is your product or service. Read more2
Content might well be king, but only if you have a good content strategy. Here are some tips for getting clear on what you want your content marketing to achieve, and how to make it happen. Read more2
Writing ‘how to’ articles help to make your customers’ lives easier, while also generating leads and sales. So today, find out how to write a ‘how to’ article. Read more10
Chris Savage talks to Tim Reid about why the small business owner should invest in video and how to go about creating engaging video so your business reaps the rewards. Read more0
Joe Pulizzi, the Founder of the Content Marketing Institute, reveals everything any small business owner needs to know in order to ride the content marketing wave. Read more
Images, infographics and videos are the order of the day in the world of visual content marketing. Here’s how you can get a piece of the visual action. Read more7
Producing content for your blog, vlog, podcast or other people’s websites can take a lot of time. One trick to help you save precious hours is to do it in one big batch. Read more7
Content marketing is a well known way to drive traffic to your website, but which methods get the best results? Here are five content marketing strategies that I’ve found to be most effective. Read more3
Use newsroom principles to gain the trust of your audience and create great quality online content. Read more2
In this podcast discover how to make blogging a part of your marketing arsenal. Read more
In an environment that’s overloaded with marketing messages, content marketing could help you stand out from the crowd. So what is it and how might you use it? Read more1
Writing a blog establishes you as a market leader in your field and helps to build trust with your readers. The challenge lies in knowing what to write when creating blog content. Read more7
Podcasting is a great marketing tool but tends to be under-utilised by small business owners. This article provides podcasting tips to help you get started. Read more2
Started a blog, but guilty of neglecting it? Or maybe you’re just not seeing results? These tips will help you get the most bang from your blogging efforts. Read more3
How do you ensure your blog content is relevant to your target audience? These tips should get you on the right track. Read more11
Publishing content is an excellent way to position yourself as an authority in your industry. But unless you have a firm content marketing strategy, you may be wasting your efforts. Read more13
Are you looking for more creative, cost effective and unique ways to market your products and services? Why not write a blog? Read more18
To be effective, website copy needs to be engaging. In this article I’ll help you with writing web content in a way that really pulls readers in. Read more7
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Payments are processed securely via PayPal. For annual membership we also accept invoice payment via EFT. Contact us.