Mary Gardam, LogiQA

LogiQA advises and assist businesses to establish their business systems, from developing procedures or forms to implementing the ISO9001 Quality M... Read more

Mary Gardam, LogiQA
 Daniel Duckworth, ServiceCrowd
Brian Coghlan, Think Financing
Mary Anastasiou, Imagine Creative
David Harrison, Quercus Cor Management Systems
Karen Curran, Unicorn Graphics
Aaron Steele, The Cleaning Act Australia
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Jen Clark, Jen Clark Design
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Amanda Greenslade, Australian eBook Publisher
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Alison Broadhead, The Korora Trading Company
Aditya Wardhana, ADVIS Web Development
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HomeMarketingContent marketing

Marketing | Content marketing

Content marketing is a way of engaging people with your business by giving them helpful and interesting ‘content’ to read, listen to or watch. If you’re new to content marketing, these five key content marketing methods will get you thinking about the approaches you might like to take. Next, it's essential to develop a content marketing strategy, and finally, to start honing your blogging, podcasting, video and visual content marketing skills. More tips on podcasting and creating video content can be found here.

Why you should write ‘evergreen’ content

13 Nov 13 | Jo Macdermott

No, it’s got nothing to do with trees… ‘evergreen’ content is content that lasts, and it should make up a significant part of your content marketing strategy. Read more

Podcast: Financial adviser embraced content marketing

18 Aug 13 | Tim Reid

Financial advisor Charles Badenach has fully embraced the concept of content marketing and in this podcast he shares his learnings. Read more

Collaborative content marketing

09 Aug 13 | Daniel Oyston

What happens when your content marketing ideas run dry and your audience loses interest? Team up with like-minded businesses to expand your content, and ultimately – your reach. Read more

Five reasons you should give your ideas away

25 Jul 13 | Jo Macdermott

As someone who was formerly against the idea of providing free ideas and advice in blogs and other marketing communication formats, I can completely relate to anyone who disagrees with this headline. Read more

How content marketing can help the sales process

19 Jul 13 | Daniel Oyston

That blog post you wrote a while ago? It could be your key to landing new clients. Here’s why. Read more

Podcast: How to get clear on your editorial mission

14 Jul 13 | Tim Reid

Joe Pullizi, head of the Content Marketing Institute, and Tim Reid explain how to launch your content marketing strategy by getting clear on your editorial mission. Read more

Content marketing in an hour a week

05 Jun 13 | Daniel Oyston

Creating content for your website has many benefits for business, but it can also be time consuming. Focusing on one key activity – blogging – and refining your content marketing process can make it more time efficient. Read more

Three marketing strategies to boost your personal brand

18 May 13 | Jo Macdermott

As a soloist, you and your business are essentially one and the same. So when it comes to marketing, it’s just as important to create and promote your personal brand as it is your product or service. Read more

Content marketing: Developing a content strategy

10 May 13 | Sara Howard

Content might well be king, but only if you have a good content strategy. Here are some tips for getting clear on what you want your content marketing to achieve, and how to make it happen. Read more

How to write a ‘how to’ article

01 May 13 | Lucinda Lions

Writing ‘how to’ articles help to make your customers’ lives easier, while also generating leads and sales. So today, find out how to write a ‘how to’ article. Read more

Podcast: Video marketing made easy

14 Apr 13 | Tim Reid

Chris Savage talks to Tim Reid about why the small business owner should invest in video and how to go about creating engaging video so your business reaps the rewards. Read more

Podcast: Content marketing with Joe Pulizzi

31 Mar 13 | Tim Reid

Joe Pulizzi, the Founder of the Content Marketing Institute, reveals everything any small business owner needs to know in order to ride the content marketing wave. Read more

Five easy ways to create visual content

13 Mar 13 | Dan Norris

Images, infographics and videos are the order of the day in the world of visual content marketing. Here’s how you can get a piece of the visual action. Read more

A tip for time-efficient content marketing

27 Feb 13 | Dan Norris

Producing content for your blog, vlog, podcast or other people’s websites can take a lot of time. One trick to help you save precious hours is to do it in one big batch. Read more

Top five content marketing strategies

22 Dec 12 | Dan Norris

Content marketing is a well known way to drive traffic to your website, but which methods get the best results? Here are five content marketing strategies that I’ve found to be most effective. Read more

The key to successful online content marketing

08 Nov 12 | Jo Macdermott

Use newsroom principles to gain the trust of your audience and create great quality online content. Read more

Podcast: How to use blogging for your business

04 Feb 12 | Tim Reid

In this podcast discover how to make blogging a part of your marketing arsenal. Read more

Content marketing for small business

11 Jan 12 | Danielle MacInnis

In an environment that’s overloaded with marketing messages, content marketing could help you stand out from the crowd. So what is it and how might you use it? Read more

Creating content for your blog

10 Nov 11 | Troy Dean

Writing a blog establishes you as a market leader in your field and helps to build trust with your readers. The challenge lies in knowing what to write when creating blog content. Read more

Podcasting tips for small business

29 Sep 11 | Danielle MacInnis

Podcasting is a great marketing tool but tends to be under-utilised by small business owners. This article provides podcasting tips to help you get started. Read more

Better blogging

27 Aug 11 | Jo Macdermott

Started a blog, but guilty of neglecting it? Or maybe you’re just not seeing results? These tips will help you get the most bang from your blogging efforts. Read more

Creating effective blog content

27 Apr 11 | Deb Pilgrim

How do you ensure your blog content is relevant to your target audience? These tips should get you on the right track. Read more

Content marketing 101

15 Apr 11 | Amanda Gonzalez

Publishing content is an excellent way to position yourself as an authority in your industry. But unless you have a firm content marketing strategy, you may be wasting your efforts. Read more

Why write a blog?

25 Mar 11 | Deb Pilgrim

Are you looking for more creative, cost effective and unique ways to market your products and services? Why not write a blog? Read more

More tips for writing killer web content

17 Sep 10 | Gary Chow

To be effective, website copy needs to be engaging. In this article I’ll help you with writing web content in a way that really pulls readers in. Read more



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  Payments are processed securely via PayPal. For annual membership we also accept invoice payment via EFT. Contact us