Joe Pullizi, head of the Content Marketing Institute, and Tim Reid explain how to launch your content marketing strategy by getting clear on your editorial mission.

Content marketing is the new marketing black  …  and most motivated small business owners are on to this important marketing fact by now. It’s possibly the best marketing strategy for helping small business owners share that mountain of knowledge that they’re standing on and  become the thought-leader in their industry.

Great content marketing starts with identifying your editorial mission. In this Small Business, Big Marketing  podcast, Joe Pullizi and Tim Reid get together to discuss exactly how to do this. In an earlier interview with Joe, they talked at length about all aspects of content marketing for small business answering many questions, but also raising many more, like how do I define my editorial mission?!

Your editorial mission defines what you’re going to talk about and share as a content creator. Once you’re clear on your editorial mission, it becomes the filter you pass all your content creation ideas through. On top of that, you become a lot more focused and far less stressed about what content to share with your prospects and clients. Content marketing becomes a breeze with a well-defined, editorial mission.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!

Duration: 31: 57 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/editorial-mission

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