Richard Jenner is a graphic designer working from his home studio in Melbourne - he loves clever typography and well executed design in all forms. Read more
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The key to meeting client expectations is to manage them well in the first place. Make sure your clients know what to expect by focusing on these five areas. Read more
Comments: 2In this podcast Richard Everson, who owns and runs a guesthouse in rural Australia, talks about the concept of precision marketing and how to over-deliver with your customer service. Read more
Comments: 0Complaints are an inevitable part of running a business. After all, it’s impossible to please everyone all of the time. Instead of looking at complaints negatively, see them as a great opportunity to improve your business. Read more
Comments: 2What irritates you as a customer? Can you be sure that it isn’t happening in your own backyard office? Read more
Comments: 11As a soloist, sometimes it’s impossible to get to the phone straight away or drop everything for a client meeting. But what could be seen as a negative can be turned into a positive – simply by tweaking your marketing copy. Read more
Comments: 4The way customers experience their journey with you, especially in service-based industries, can help or hinder brand loyalty and devotion. Here’s how one business stuffed it up by not considering their customer touch points. Read more
Comments: 0I’m hearing more of my fellow soloists talk about business burnout lately. From what I can tell, it typically starts when we take on too much. Read more
Comments: 4I am somewhat tenacious when it comes to getting what I’ve paid for. I even once managed to get a brand new car replaced after I was sold a lemon. It comes down to customer expectations. Read more
Comments: 24What customer service messages are you sending your clients? Are you sure they’re receiving the ones you intend? Read more
Comments: 9A while back I went against my intuition and bought something from a telemarketer. Read more
Comments: 6Lots of businesses put energy into customer service, when they should be focusing on customer satisfaction. So what’s the difference? Read more
Comments: 6Tim Reid and Luke Moulton talk to Callum from Espresso Elements about how he’s created a point of difference in his cafe by designing a customer experience. Read more
Comments: 1During a recent trip to the hairdresser, I got into conversation with the other customers – and the customer service tips I learned will have a lasting impact on my business. Read more
Comments: 8Hands up who likes getting told off? I’ve had a number of interactions with businesses that have made me feel like a naughty child, and this is very poor customer service. Read more
Comments: 38Regular readers will know I’m something of a customer service freak. My most recent experience has got me thinking about business ethics. Read more
Comments: 82Loyal customers return more often, resulting in more sales and lower acquisition costs. Yet many businesses do nothing to encourage loyalty. Here are some simple steps to improve things. Read more
Comments: 4Loyalty leaders are successful because they have designed their entire business systems around customer loyalty. Building a highly loyal customer base must be integral to your basic business strategy. Read more
Comments: 8In the course of planning a tree change, I’ve been reminded of some classic no-no’s in the area of customer service. I can’t believe bad customer service still goes on. See what you think. Read more
Comments: 54It’s easy to think of word-of-mouth advertising as being feel-good marketing, but thanks to my contrasting experiences at two international airports, I can report that feel-bad also has its place. Read more
Comments: 27If you did a bad job for a client, would you be happy for them to let you know where you went wrong? Do you seek client feedback or would you prefer not to know? Read more
Comments: 12There’s a simple email you can send to your clients or customers that they are guaranteed to love. If you want to be perceived as switched on, reliable and trustworthy, then read on to find out more about the importance of communicating with clients. Read more
Comments: 22Good customer service is about managing customer expectations. My recent experience with a multinational cosmetics firm provides a textbook lesson on how not to treat your customers. Read more
Comments: 17How often are you pleasantly surprised by great customer service? If you’re like me, then sadly not very often. But recently, I had a good customer service experience that demonstrates the best way to handle customer complaints. Read more
Comments: 9It's a marketing no brainer, but I was recently reminded of the remarkable effectiveness of good customer service. Read more
Comments: 15Every business should care about providing exceptional customer service. But what does that “service” really mean? Read more
Comments: 5Keeping your client informed, particularly when things aren’t going so well, can save your relationship and boost your business. The secret to effective customer service is how you contact your client - and how often. Read more
Comments: 6Soloists who dazzle their customers from the outset are likely to live happily ever after. Unfortunately, the reverse is also true. In this customer service example I ended up on the receiving end of an IT service provider having 'one of those days.' Read more
Comments: 11Even if your customer service is good, there will be times when you ought to push the boat out and provide exceptional customer service. Read more
Comments: 0Are you busy welcoming new clients through the front door, only to have existing ones go out the back? Good customer service skills can overcome this problem. Read more
Comments: 2*Both options +GST. Join for a year and score a free copy of our book!