Marketing / Business relationships

Engaging the female buyer

Without pointing fingers, there are those among us who simply don't get how to market and engage with women. Irishwoman, Helen Roe is trying to change all this and she has some great tips to share.

9 January 2016 by

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Robert Gerrish

is the founder of Flying Solo, host of the Flying Solo Podcast and writer/presenter of Work your way our extensive online course at Alongside his role as Head Honcho, he presents at conferences & events and pops up in the media. With Sam Leader and Peter Crocker, he's the author of Flying Solo - How to go it alone in business.


  • Loved this podcast Robert and thank you Helen for that wonderful insight. I have just launched my website and my target market is female so this was very helpful. Match My Ride is a service so a little more difficult to reach a female audience without a visual product. Keep soldiering on I say!

    • Glad you found it helpful MatchMyRide. And best of luck with your new business, very exciting!

  • I really like the casual tone of this podcast.
    Thank you Helen and Robert, it was very informative and i love how you both gave real examples as you were making each point.
    It was the first podcast that i have listened to and I will definitely be listening to more!
    Thanks again

  • Glad you enjoyed it Jill. Thank you for your feedback.

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