Marketing / Business marketing

5 free marketing tools for soloists

If it’s hard to find the time to work on your marketing, here are five free tools that will help you grow your business while you get on with other things.

13 April 2017 by

Time and money are valuable commodities for the average soloist and most of us like to take advantage of all the tools we can. Fortunately, for time-strapped marketers, there are a number of different digital tools out there that can help you keep your marketing momentum without breaking the budget.

To save you time and money, I thought I would share my top five free marketing tools for soloists here.

1. Buffer

Social media marketing is time consuming but it’s important if you want to build a following and engage your future customers. Buffer lets you manage your social media accounts from a single place, schedule posts and line up relevant content to share at the click of a button. I love Buffer, it’s totally free and it saves me hours.

2. Canva

Strong visuals are a must have these days, but if you’re not a designer or don’t have the budget to hire one, producing high quality, appealing images for your website or social media posts can be a challenge. This is where Canva comes in. It’s simple to drag and drop interface lets you design virtually anything you want using a massive free library of images, templates and graphics.

"Marketing your solo business doesn’t have to cost a fortune and neither does it have to be something that takes up every waking minute."

3. Survey Monkey

Market research is an integral part of any marketing strategy but conducting focus groups or hiring people to phone your customers and ask them for feedback is both time consuming and expensive. Survey Monkey lets you set up customer surveys for free and it’s extremely easy to use. Once you’ve got your survey set up you can analyse the results and gain the insights you need to keep your customers even happier.

3. Google Analytics

If you have a website for your business, you should absolutely have Google Analytics. Google Analytics lets you gather a wealth of information about the people who visit your site, from how many visits you get, to which pages they view, how long they stay, where they come from and their language. You can also gain insight into how much traffic is coming from different platforms like social media or other referrals. Every soloist should have this information at their fingertips!

4. Help a Reporter Out (HARO)

PR is a tried and tested marketing strategy but without the right media contacts, it can be very difficult and frustrating to try to get your story featured in the media. HARO is a free site that connects reporters and journalists who are looking for experts to interview with people who are looking for exposure and PR.

Marketing your solo business doesn’t have to cost a fortune and neither does it have to be something that takes up every waking minute. As a soloist you have to work on running your business and these five tools can help you do just that while still marketing effectively.

What have I missed? Does anyone have any other free marketing tools to recommend?

Jo Macdermott

from Next Marketing works with Marketing Managers who need a safe pair of executional hands, Entrepreneurs in funded startups and small and medium businesses with $50K plus annual marketing budgets. You can also connect with Jo on LinkedIn.


  • AimAltus

    3. Survey Monkey
    3. Google Analytics

  • Regarding point 4 (or 5) if you are operating in Australia I suggest using over HARO for PR opportunities.

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