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The Flying Solo community
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Marketing | Online marketing
The internet has fundamentally changed how people search for and hear about goods and services. In this section
you’ll find online marketing tips to help you take advantage of this ever changing opportunity.
A good place to start is Yaro Starak’s
eight part series which covers internet
marketing as a business growth strategy, creating an
effective business website, using email
autoresponders, pay-per-click
advertising, search
engine optimisation (SEO), using SEO
keyword phrases, blogging for
business and breaking
down technical skills barriers. You’ll also find online marketing tips on boosting website traffic
and increasing your
online sales.
Podcast: Stop waiting for your website to be perfect
19 May 13Tim ReidThis is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business, started from under two brother’s parent’s deck. Read more
Podcast: Email marketing tips for small business
12 May 13Tim ReidMany small business owners use email marketing as part of their marketing strategy, however, the majority just aren’t getting the return from their investment that they’d like. Read more
Content marketing: Developing a content strategy
10 May 13Sara HowardContent might well be king, but only if you have a good content strategy. Here are some tips for getting clear on what you want your content marketing to achieve, and how to make it happen. Read more
Comments: 1Podcast: Content marketing with Joe Pulizzi
31 Mar 13Tim ReidJoe Pulizzi, the Founder of the Content Marketing Institute, reveals everything any small business owner needs to know in order to ride the content marketing wave. Read more
Could your email marketing be breaking spam laws?
21 Mar 13Jo Macdermott‘Refer a friend’ marketing campaigns might seem like an easy way to spread the word about your business. But do they comply with spam laws? Read more
Comments: 11Five easy ways to create visual content
13 Mar 13Dan NorrisImages, infographics and videos are the order of the day in the world of content marketing. Here’s how you can get a piece of the visual action. Read more
Comments: 7A tip for time-efficient content marketing
27 Feb 13Dan NorrisProducing content for your blog, vlog, podcast or other people’s websites can take a lot of time. One trick to help you save precious hours is to do it in one big batch. Read more
Comments: 7The value of repetition in email marketing
23 Feb 13Chau LyOne-off advertisements aren’t as effective as repeated messages. But repetition can make customers tune out as well. Here’s how to hold your customers’ attention. Read more
Comments: 6Member Directory: Need online marketing help?
11 Feb 13We have expert Flying Solo members in our directory ready and waiting to help grow your business. A directory listing is just one benefit of Community Membership. Check out their profiles now. Read more
Top five content marketing strategies
22 Dec 12Dan NorrisContent marketing is a well known way to drive traffic to your website, but which methods get the best results? Here are five strategies that I’ve found to be most effective. Read more
Comments: 3Get the most out of daily deal campaigns
06 Dec 12Adam HowardDaily deal promotions can be a valuable part of your overall marketing mix, as long as you do your research and ensure the deal is properly structured. Read more
Comments: 0Lessons from the road: 5 tips for online success
17 Nov 12Robert GerrishPart of my role in the Driving Business Online seminar series was to present my ‘Five tips for online success’. Let’s look at how the theories stack up after a few months on the road. Read more
Comments: 0Why mobile matters if you sell online
12 Nov 12Peter CrockerAs custodian of Flying Solo’s website analytics, I’ve watched our mobile traffic rocket up from around five to 17 per cent this past year – and we don’t even have a mobile site! What does the mobile revolution mean for small business retailers? Read more
Comments: 1The key to successful online content marketing
08 Nov 12Jo MacdermottUse newsroom principles to gain the trust of your audience and create great quality online content. Read more
Comments: 2Does your online marketing need a push?
08 Oct 12We've over 200 online marketing specialists in our Member directory, ready and waiting to help grow your business. Read more about them and check out their profiles. Read more
Promoting your business online: marketing techniques
15 Sep 12Danielle MacInnisSpread the word about your website and business using these three essential online marketing techniques. Read more
Comments: 3How cloud email services can boost your marketing efforts
05 Sep 12Jo MacdermottCloud email services are becoming an increasingly popular and easy-to-use marketing tool. Here’s how they work, and how you can make the most of them. Read more
Comments: 4A brilliant tool to assess your online marketing
24 Mar 12Danielle MacInnisTo improve the results from your online marketing, you need to consider the top, middle and bottom of your marketing funnel, and assess how effective you’re being at each stage. Read more
Comments: 2The lowdown on online deal sites
22 Mar 12Jo UcukaloIf your competitors are clocking up sales by offering bargains on the online deal sites, you’ve probably wondered whether your own business should deal itself in. Read more
Comments: 6Does your online marketing need a push?
20 Feb 12We've around 200 online marketing specialists in our Member directory, ready and waiting to help grow your business. Read more about them and check out their profiles. Read more
Is your free offer irresistible?
28 Jan 12Deb PilgrimSo you want to capture people’s details when they land on your website. Should you give them a free offer in return? And how can you best position it to entice people to subscribe? Read more
Comments: 4Video: How to create and use lead magnets
31 Oct 11Robert GerrishIt's one thing to get traffic to your website, it's another to get visitors to begin an ongoing dialogue with you. In this video, Dale Beaumont tells you how it's done. Read more
Using pull marketing online
04 Aug 11Danielle MacInnisTo really leverage your website, you need to make it the hub of your marketing system, and to ensure that your marketing activities are pulling people to your site. Here we discuss how to successfully use pull marketing. Read more
Comments: 2Online daily deals: A case study
29 Jun 11Jo MacdermottAre online daily deals marketing genius or marketing madness? Learn how things turned out for one Melbourne-based hair salon. Read more
Comments: 23Marketing your business online
25 Apr 11Danielle MacInnisAssuming you have a website, you can be open for business 24/7 – but you’ll need to market your site if it’s going to be successful. These six tips for marketing your business online will help. Read more
Comments: 9Potential drawbacks of affiliate marketing
07 Apr 11Steve FordMy last article provided a compelling case for using affiliate marketing, however with unscrupulous types abounding online, there are some dodgy practices to look out for. I’ll explain what they are. Read more
Comments: 3Five tips for effective online advertisements
10 Mar 11 | AdvertorialWith premium member-only text ad spaces now available on Flying Solo, it seemed like a good time to explain what, in our experience, makes for an effective ad campaign. Read more
Comments: 11How to build a profitable online business
05 Mar 11Tim ReidTim Reid and Luke Moulton chat to Guro Bob (Robert Somerville) about online marketing. Read more
Comments: 12Digital is seriously devaluing your industry. Now what?
15 Feb 11Peter CrockerYou can embrace it or you can ignore it, but you can’t deny it. The mushrooming global online marketplace is disrupting the value proposition of every industry, including yours. Read more
Comments: 26Online lead generation: Turning website visitors into leads
11 Feb 11Aidan McCarthyWhy are some websites successful with online lead generation and thrive on pay-per-click (PPC) traffic like AdWords while others get poor results from the same traffic? Read more
Comments: 7Six benefits of affiliate marketing
02 Feb 11Steve FordWhen administered and managed correctly, affiliate marketing can be a powerful online marketing strategy. Here are a few benefits of affiliate marketing. Read more
Comments: 6Podcast: Marketing must do's to get your business found online
29 Jan 11Tim ReidPete Williams and Dave Jenyns talk to Tim Reid and Luke Moulton about how they go about getting their businesses found in the quagmire that is the internet. Read more
Comments: 7Online marketing ideas: Leveraging your online marketing
29 Oct 10Michael SharkeyAs someone who makes a living building online businesses, I have a strong bias towards online marketing. It’s the best channel to promote your business, but of course it’s not the only channel. Read more
Comments: 16Podcast: How to promote a bricks & mortar business online
02 Oct 10Tim ReidWant to learn more about online marketing? Hear how entrepreneur, Dave Jenyns, has taken a bricks and mortar retail business into the online world. Read more
Comments: 2Generating leads through your website visitors
06 Sep 10David LawrenceUnderstanding the role your website plays in your business can help convert visitors into leads and sales, just by highlighting contact details appropriately. Read on to find out more about generating leads through your website visitors. Read more
Comments: 11Low cost online marketing tools
31 May 10Jo MacdermottIf you love promoting your business on the cheap, these three low-cost online marketing tools deserve pride of place in your marketing plan. Read more
Comments: 4Word of mouth marketing
15 Oct 09Mark MooreAre you just a soloist or are you an exceptional soloist? Your customers know the answer to this question, and they discuss it amongst themselves and even with strangers. Here we discuss word of mouth marketing. Read more
Comments: 6Doing business on the Internet
17 May 09Tristan BoydPeople you have never met face to face or even spoken to can become your best customers or suppliers. So how does it happen, and where can you find them? This article looks at doing business on the Internet. Read more
Comments: 5Online marketing tips for local businesses
29 Mar 09Melissa NorfolkOften I hear “my web site doesn’t work because I only service local clients”. Here are online marketing tips for soloists to effectively market their local business on the Internet. Read more
Comments: 12Get serious about online marketing strategies
12 May 08Peter CrockerIn the 2008 Understanding Micro Business survey, you told us online marketing strategies such as websites and social networking were among the top ways to find new clients. Yet only 53% of us soloists have a website we’re happy with. Read more
Comments: 16Creating a lead generating website
11 Nov 07Louise GorrieCreating a website whose sole ambition is to generate leads can be a very profitable exercise. A lead generating website provides valuable tools or resources for your potential clients, in the hope that they will then share information with you. Read more
Comments: 8Using affiliate marketing to generate leads
13 Sep 07Louise GorrieOne of the big hurdles for solo businesses is generating leads. How would you like people you’ve never met promoting your business online round the clock and you only have to pay them when you make a sale? Welcome to the world of affiliate marketing. Read more
Comments: 11Why the online brochure is not dead
20 May 07Peter CrockerAt the risk of suffering the wrath of website developers and online marketing consultants the world over, I’m going to go out on a limb and say “There is nothing wrong with a simple static online brochure website!” Read more
Comments: 14How to boost website traffic and sales
15 Mar 07Melissa NorfolkThe first step to boost website traffic and sales is to get listed in the search engines. Unsurprisingly, Google dominates this field, and is likely to yield the largest amount of traffic to your site. Read more
Comments: 21How to make visitors stay on your website
05 Dec 06Melissa NorfolkThe problem of how to make visitors stay on website looms large in the solo business community. No matter what your site’s purpose, you need loyal visitors. Capturing and keeping them means ensuring they are so happy nothing can steal them away. Read more
Comments: 12Online scams: Are you in danger of being dot conned?
01 Aug 06Scott HandsakerAs a solo business owner, you can’t walk over to the next cubicle and ask your colleague what they think of the email you just received. So how do you make sure you don’t fall for online scams? Read more
Comments: 7Seven tips to multiply your online sales
04 Jul 06Melissa NorfolkWhen putting your products onto your website, don't sit back and expect the orders to roll in, instead create an online sales strategy to generate interest in your online offering. Read more
Comments: 2Internet marketing: Breaking down technical skills barriers
18 Jun 06Yaro StarakIn our Internet marketing series, we talk about how a website, a blog, autoresponders and pay per click advertising can help your business. If online marketing excites you, but you are nervous about your technical skills, you do have options. Read more
Comments: 0Getting website traffic
28 Feb 06Sue CurrieYou may know how to look for a business via a search engine, but do you understand how to generate your own flow of website visitors and encourage them to visit again and again? Read more
Comments: 2Internet marketing: Creating an effective business website
12 Feb 06Yaro StarakAn effective business website lets you communicate with prospects to a degree that no print publication can match. Why have a static brochure website when you could be using Internet marketing to your advantage? Read more
Comments: 10Internet marketing: Its use as a business growth strategy
29 Jan 06Yaro StarakHow can Internet marketing be incorporated into your solo business growth strategy? This article is the first in a seven part series outlining the process of establishing a website that sells and how to build a client base using just online marketing. Read more
Comments: 12Getting targeted web traffic
06 Dec 05Sue CurrieSo your business website is up and running. But is anyone visiting it? Here are some tips to drive the right kind of traffic to your site. Read more
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
