Delving deeper it turns out that of the soloists who had a website, only 40% had done search engine optimisation (SEO) and less than 18% felt confident that SEO was working for them.
The statistics in Flying Solo's Understanding Micro Business survey prove there is still a massive opportunity for solo business owners to get serious about online marketing strategies to grow their business. The process is simple; first, create an effective website. Second, get people to visit it. But it’s definitely easier said than done.
On www.flyingsolo.com.au, we can help you get started with your online marketing strategies.
Are you one of the 31% of soloists without a website?
Visit our business websites section and get advice on Mistakes to avoid when creating your website.
Do you have a website that you’re not happy with?
Try Melissa Norfolk’s article called Tips for a better website.
Are you happy with your website but want more traffic?
Visit our search engine optimisation (SEO) and online marketing section for tips and advice.
Are you thinking of taking the step into blogging?
Head to our small business blogs section and check out Can a blog help your solo business?
Don’t fear. Despite rapid developments online in recent years, the internet is still a reasonably level playing field where smart, nimble and fast-learning soloists can outwit bigger competition.
There’s no doubt online marketing strategies work. But, only if you work at it.
What’s your secret wwweapon?
“ The internet is still a reasonably level playing field where smart, nimble and fast-learning soloists can outwit bigger competition. ”
Peter Crocker is a director of Flying Solo responsible for marketing and advertising. As a business copywriter he partners with digital agencies and corporate clients on websites and digital content. He’s the co-author of Flying Solo Revisited – How to go it alone in business.
