The media are always looking for stories of interest to fill their newspapers, magazines, websites, TV and radio shows. If you can offer them something that is newsworthy, topical, interesting or entertaining then you have a good chance of your story being used.
Sending relevant media releases often ensures you stay “top of mind” with your database of media contacts and is great public relations for you or your business when your story is run.
Here are some good reasons to send a media release any time you have something interesting to say.
1. Continuous brand building
Anytime you get a media “hit” and your name is mentioned it will add to the public’s awareness of your brand and what you have to offer.
2. Credibility of your message
An editorial story is a lot more likely to be read and recognised than an advertisement. Seeing a story on the TV news or reading about it in the paper gives your product or message a lot more credibility.
3. Good value
Certainly cheaper than advertising and free if you write and issue your media release yourself. You could end of with thousands of dollars worth of free editorial coverage.
4. Clients and customers kept informed
You need to find ways to continually keep in front of customers and clients. Perhaps they will see your story in the newspaper. But why not call and alert them to your story or send a clipping of your article to keep in touch? Better still include comments or quotes from your clients in the media release.
5. Improves clarity
Writing a media release will help you get clear on what your message is by being succinct and concise with the words you choose. Clients will gain more understanding of your products or services also.
6. Communicating who you are
Communicating with others about what you do and how you make a difference is what public relations is all about. Getting into the habit of sharing your successes and achievements by sending media releases will aid in raising your profile.
7. Gaining expert status
Gaining publicity in the media will help you become known as the expert in your area and will enhance your image and reputation.
“ An editorial story is a lot more likely to be read and recognised than an advertisement. ”
Sue Currie is a business educator and speaker on personal branding through image and media. Sue’s strategies help boost your public profile and increase profits by enhancing your professional image and building brand visibility.
