Marketing / Business networking

The day I took on the voice in my head, and won

Running events is next level when it comes to marketing your business and, as Liz Campbell found out, it’s a whole new ball game when it comes to facing your fears.

22 June 2016 by

This was it. The big night. The night to end all nights. My first time hosting an event. I’d started a networking group and we were catching up for the first time – in person. Shock. Horror!

I’d planned and promoted. Promoted and planned. Promoted. Promoted. Promoted.

It was around that time that the voice in my head piped up for the first time.

You haven’t promoted it enough. It’s going to be a flop.

Fun fact: When running an event you should spend 80% of your time promoting it, 15% on profits and 5% on your presentation. Had I spent 80% of my time promoting it? Well it was too late to decide I hadn’t.

"I wanted to cancel it. It wouldn’t really matter, would it? I could fake an injury. "

On the day of the event I felt sick. (In fact, all week leading up to the Thursday night soiree I felt ill.)

I wanted to cancel it. It wouldn’t really matter, would it? I could fake an injury.

But it would matter to the people who had taken the time to RSVP – and it would matter to me.

Want more articles like this? Check out the business networking section.

I was up at the crack of dawn because I (was nervous and) had to finish my presentation. (I left that 5% till last of course.)

The rest of the day was spent practising, looking at the RSVP list, printing forms, reminding people to come, getting my speaker’s kit together, packing the car, speaking to my Mum for a pep talk, sorting my outfit, speaking to my bestie for a pep talk and then, finally making the final preparations.

You’ll never be ready for this said the voice in my head.

Then all of a sudden it was 5pm and time to go.

OMG, was I really doing this?

Still time to cancel Liz …

I arrived, met the crew, set up, got a hug from my volunteers, went through my presentation and looked at the door. The room was beautiful and I was getting more and more excited. But still scared no one would show up.

6.10pm arrived and no one had arrived yet. The event started at 6.30pm. Where were the early birds?

No one is coming. This is going to be a huge failure.

Then one person showed up. Then my business friends. Then another stranger, soon to become a friend. And another. And another one. Soon there were 45 people at my first ever networking event.

WOW! I couldn’t believe it. I’d done it!

My fears subsided. The voice in my head quietened down. The night was raging success.

My networking group continues to grow and the events are well received too. It’s such a nice feeling, that feeling of success.

I’m still very new to this side of my business, but I love it and am getting used to how it all works and what I need to do each time to make each one better than the last.

Best of all, I’m learning to ignore the fearful voice in my head that wants me to stop taking risks, the one that seems determined to hold me back from growth.

Elizabeth Campbell

works with established small business owners who want to look good online through WOW words. She is an Amazon best-selling author and the founder of EC Writing Services. Websites and blogs are her main game. Connect with her on Facebook, Twitter, Google+ and LinkedIn.

Comments

  • I hear ya Elizabeth, I have those voices in my head quite often, it’s a bit of a roller coaster. We have a big event coming up in November, I’ve been organising events for clients for many years but this is my own event.
    We’ve already been working on the event for 12 months but there is still so much to do, exhibitors to lock in, speakers to finalise and of course getting “bums on seats”.
    I have moments of “we got this” mixed with “have we bitten off more than we can chew?”, it always comes back to the former though. It’s a unique event aimed at segment of the market that has not been looked after. The encouragement and enthusiasm about the event we receive from so many people is what keeps me going.
    Lets hope our event has the same success as yours.
    Thanks for sharing your story, I will use it as encouragement.
    Our event is Working From Anywhere Conference 2016, maybe you can come along, http://wfa.life/wfa-conference-2016/
    Carpe Diem
    Andy

    • Andy! Thanks for sharing. How is the event going? It sounds great. When is it?

  • Great article Elizabeth and I have those little mind monsters too. Bless them, they are just trying to keep us in our comfort zone – that’s their job. Glad you didn’t listen to yours too much as it sounds like your event was a success. Congratulations. x

    • Thanks Sharon! You’re right, they do like to keep us in our comfort zone. I’m not standing for it!

  • Quality of Life Care

    love this ….were you talking directly to me?????

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