Heidi Willis, The Earthen Artist

I am one of the worlds leading natural history and watercolour artists, with a particular speciality in botanical and bird painting. Read more

Heidi Willis, The Earthen Artist
Creel Price, Club Kidpreneur
Steve Britt, Option1 Pty Ltd
Trish Fehon, OnlineInfluence.com.au
Brent Jackson, Shelf Companies Australia
John Groarke, JEGMC
Maria Pantalone, Infinite Growth
Karen Curran, Unicorn Graphics
Jane Yang, Bluejade
Rebecca Fisher, Clearly Creative
Victoria Berry, The Bookkeeper Hub
Jen Clark, Jen Clark Design
Pauline Martin-Brooks, Business Blueprint
Shaun McGowan, CarLoans.com.au
Alison Broadhead, The Korora Trading Company
Jane Anderson, Jane Anderson Personal Branding
Steve Glaveski, HotDesk.com.au
Kathie M. Thomas, “A Clayton’s Secretary”
Chris Mosely, The Cluster
Ally Minatsis, Berry Web Design

Flying Solo Directory

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Profile | Jayne Tancred

Jayne Tancred

Jayne Tancred
Forum profile:
Jayne Tancred
Directory listing:
Jayne Tancred - Natural health specialist
Jayne Tancred

Jayne Tancred

Natural health marketing & copywriting

Northern Beaches, Sydney | www.jaynetancred.com.au

Jayne is Concierge of the Flying Solo forum, and loves the fact that she gets paid to chat with people about their businesses. 

When she’s not hanging out on Flying Solo, Jayne is a marketing consultant and copywriter specialising in natural health. She works with herbal and nutritional supplement manufacturers, natural food and beauty brands and other wellness businesses to create marketing material and campaigns that educate and inspire consumers, building loyalty and trust.

Jayne also offers marketing training and coaching for health practitioners and other soul-centred soloists who are ready to ENERGISE their businesses.

Get in touch with Jayne if you need an experienced, strategic marketer and copywriter to revitalise your natural health website or promotional material, or to learn more about her Business Energetics™ coaching program, which includes face-to-face workshops, online training and one-on-one coaching packages.




Jayne Tancred

"An idea gathers to itself everyone it needs in order to be born." - Richard Bach

Articles by Jayne

Is your inner Imposter cramping your style?

17 Feb 15 | Jayne Tancred

Many soloists are familiar with the voice in their heads telling them they’re a fraud. Here are three things you can do to silence that voice once and for all! Read more

Do you hate marketing? You’ll LOVE this.

11 Nov 14 | Jayne Tancred

If you secretly consider marketing a necessary evil, or if it makes you feel icky or uncomfortable in any way, you’re not alone! Read more

Do you love your logo?

16 Sep 14 | Jayne Tancred

We’ve been chatting a lot about logo design in the Flying Solo forum recently, and that got me thinking about the logos that represent my two businesses. Read more

Soloist insights from the movie Chef

22 Jul 14 | Jayne Tancred

Recently I went to see the movie Chef without knowing much about it, and was surprised when it turned out to be an inspiring soloist success story. Read more

Breaking up with my café: It’s you, not me

06 May 14 | Jayne Tancred

I recently had to break up with my favourite café. Here’s why. Read more

Are you a maker or a manager?

01 Apr 14 | Jayne Tancred

Between sales, marketing and admin, soloists often talk about the challenges of wearing many hats. But for me, only two matter: my maker hat and my manager hat. Read more

Are you hunting field mice or antelope?

25 Feb 14 | Jayne Tancred

Is it time to stop letting small opportunities distract you from big ones? Here’s why your target market is not ‘everyone’. Read more

Secrets of successful speakers

21 Jan 14 | Jayne Tancred

The presenters of the TED talks are everything I aspire to be as a speaker. They’re captivating on stage, with messages that educate, entertain and inspire. Read more

A marketing tour de force

05 Nov 13 | Jayne Tancred

While travelling through California recently, I met some small-business owners in the tourism industry who reinforced some valuable marketing lessons. Read more

The party-goer’s guide to online forums

17 Sep 13 | Jayne Tancred

Everything about an online forum is just like a party in real life – including the basic rules of etiquette. Read more

Battle of the boundaries

30 Jul 13 | Jayne Tancred

Back when I had a job, eating at my desk was something I did occasionally, and under extreme protest. So I’m not proud to admit that I’m writing this article with a sandwich by my side. Read more

Why tone of voice matters

25 Jun 13 | Jayne Tancred

In conversation, using the right tone of voice is second nature, but every now and then you’ll miss the mark. When you do, stand by for an instantaneous emotional response from the person you’re talking to. Read more

Forget Facebook – try face-to-face

21 May 13 | Jayne Tancred

Much as I love interacting with customers on social media, I’ve recently been reminded how much more I love talking with them in person. Read more

Gadgets every soloist needs

16 Apr 13 | Jayne Tancred

I wholeheartedly believe that you get what you ask for, so I’ve decided to tell the universe about a few soloist-friendly gadgets I reckon someone needs to invent quick smart. Read more

Lessons for soloists from My Kitchen Rules

12 Mar 13 | Jayne Tancred

I’ve recently become addicted to My Kitchen Rules (MKR), not because I have any culinary aspirations of my own, but because it has many business lessons to teach us. Well, that’s my excuse anyway – and I’m sticking to it. Read more

The soloist’s sick day

05 Feb 13 | Jayne Tancred

In my old corporate life, taking a sick day meant making a single phone call to my boss telling her I wouldn’t be in the office, and asking her to handle anything urgent. Read more

Thanks for sharing

11 Dec 12 | Jayne Tancred

Launching my business wouldn’t have gone as smoothly without a little help from my virtual team – that’s you! Read more

Two to the power of one

06 Nov 12 | Jayne Tancred

The right business partner can shine a light on your strengths and weaknesses, helping you to thrive when you’re on your own. Read more

Keep calm and…

02 Oct 12 | Jayne Tancred

Those wartime posters entreating us to “Keep calm and carry on” are everywhere these days, sending a message of stoicism laced in humour. For this reason, I think it’s time a series of keep calm posters was created just for small business owners. Read more

Five things soloism has taught me

28 Aug 12 | Jayne Tancred

Today marks four years since I left the corporate jungle, so I’ve been reflecting on what I’ve learnt from my soloist adventure so far. Here are a few of my highlights. Read more

Pitch perfect: Dos and don’ts of face-to-face sales

24 Jul 12 | Jayne Tancred

How do prospective customers respond to your sales spiel? If you’re not getting the conversions you want, it might be time to review your approach to face-to-face sales. Read more

From flat to fired up

19 Jun 12 | Jayne Tancred

Most days I’m bursting out of my skin with ideas and work enthusiasm, but today – to be honest – I’m feeling flat. Read more

Let’s get personal

15 May 12 | Jayne Tancred

Whether you’ve put conscious thought into it or not, your business already has a brand personality – and if you’re a soloist, it’s probably closely aligned to your own. Read more

Sharpen up, soloists!

10 Apr 12 | Jayne Tancred

Are you happy with how your business is going? Or do you wish it would change a little – or a lot? You might need to look at your small business marketing strategy. Read more

Why mindfulness matters

13 Mar 12 | Jayne Tancred

How skilled are you at what you do? If you’re so experienced at your job that you can pretty much do it on autopilot, it might be time to refocus. Read more

My work-life blend experiment

14 Feb 12 | Jayne Tancred

Today is the first day of my holidays, and instead of wandering the streets of a city I’ve never been to before, I’m in a café with my laptop writing this newsletter. Read more

Risky business

17 Jan 12 | Jayne Tancred

While I’m starting the New Year with excited optimism, a friend facing redundancy is wondering how he’ll support his children. Read more

Making yourself irresistible

13 Dec 11 | Jayne Tancred

Most of us have resisted taking steps and making decisions that would be perfectly good for us and not that difficult. So why the hesitation? Here are some ways of overcoming resistance. Read more

The trick of confidence

15 Nov 11 | Jayne Tancred

When asking your target audience to sample your product, are you confident enough to ask for the feedback you actually need? A recent experience of asking for feedback gave me a rude awakening on this front. Read more

Think differently: lessons from Steve Jobs

18 Oct 11 | Jayne Tancred

The recent passing of Steve Jobs got me wondering what the rest of us mere mortals could learn from such a visionary businessman and creative genius. Read more

Why mystery matters

20 Sep 11 | Jayne Tancred

Of all the many enlightening things I heard at Flying Solo Independents’ Day this year, one has been a light bulb moment and triggered a real shift in my thinking. Read more

What’s the universe telling you?

23 Aug 11 | Jayne Tancred

The other night, just as I was saying to a friend “If I keep this up I’m going to burn out”, there was a loud POP in my kitchen. Read more

Business plans: Do you like flexibility or framework?

26 Jul 11 | Jayne Tancred

If free-forming works for you, then by all means go for it. But I have to say, I don’t understand the appeal of being a soloist without a business plan at all. Read more

Innovation or renovation?

28 Jun 11 | Jayne Tancred

Recently I’ve met two young designers who use objects discarded by others as the starting point for their work. It’s really got me thinking about the importance – or otherwise – of originality. Read more

Does your business have a soul?

31 May 11 | Jayne Tancred

I’ve always felt that our businesses have souls and, to a degree, a life and business journey of their own. Does this sound extreme or do you agree? Read more

Celebrating success – soloist style

03 May 11 | Jayne Tancred

Working on your own raises many challenges, not the least of which is handling the highs and lows without having anyone around to share them with. Read more

False economy: Splurge or skimp?

05 Apr 11 | Jayne Tancred

It’s natural for soloists to watch the pennies, but I’ve been wondering: are there times when skimping is a false economy? Read more

Who’s managing your mojo?

08 Mar 11 | Jayne Tancred

Of all the roles at FSHQ, one of the most important is the Mojo Manager. It is important to have some form of accountability. Read more

Are you like Lionel Logue?

08 Feb 11 | Jayne Tancred

It’s not every day you see a soloist with passion, commitment and pure heart portrayed on the silver screen. Read more

The secret to successful resolutions

11 Jan 11 | Jayne Tancred

Choosing a New Year’s resolution is easy, but for them to stick you need to ask: did you make a wish or a commitment? Read more

What’s your business networking agenda?

30 Nov 10 | Jayne Tancred

A friend of mine joined a business networking group to gain referrals from other members, but found himself under pressure to hand them out, too. Read more

Stop with the stopgaps

02 Nov 10 | Jayne Tancred

Lots of soloists in start up mode make cheap and cheerful choices, stopgaps, with the intention of switching to something more sophisticated later. Read more

Knowledge sharing: A helping hand

05 Oct 10 | Jayne Tancred

It takes guts to ask for help, but swallow your pride and take the plunge and you’ll be blown away by the willingness of others' to be involved in knowledge sharing. Read more

Billable hours: Back to basics

07 Sep 10 | Jayne Tancred

Have you ever recorded just how much of your day’s work is billable hours and how much is non-billable hours? I did, and the results were scary. Read more

Full time, yet flexible working hours

10 Aug 10 | Jayne Tancred

I’ve been trying my best to build some flexible working hours into my workday. Just a little, mind you. Read more

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