Jayne is Concierge of the Flying Solo forum, and loves the fact that she gets paid to chat with people about their businesses.
When she’s not hanging out on Flying Solo, Jayne is a marketing consultant and copywriter who is passionate about helping small business owners build the businesses they’ve dreamed of by getting their marketing just right.
Get in touch with her if you need to tighten up your marketing so it really hits the spot. She’d be thrilled to help with your brand strategy, marketing plans or copywriting, or to look after your newsletters, blog posts, web copy, sales letters and white papers so you can prioritise supporting your customers and growing your business.
"An idea gathers to itself everyone it needs in order to be born." - Richard Bach
We’ve been chatting a lot about logo design in the Flying Solo forum recently, and that got me thinking about the logos that represent my two businesses. Read more14
Recently I went to see the movie Chef without knowing much about it, and was surprised when it turned out to be an inspiring soloist success story. Read more3
I recently had to break up with my favourite café. Here’s why. Read more13
Between sales, marketing and admin, soloists often talk about the challenges of wearing many hats. But for me, only two matter: my maker hat and my manager hat. Read more9
Is it time to stop letting small opportunities distract you from big ones? Here’s why your target market is not ‘everyone’. Read more12
The presenters of the TED talks are everything I aspire to be as a speaker. They’re captivating on stage, with messages that educate, entertain and inspire. Read more25
While travelling through California recently, I met some small-business owners in the tourism industry who reinforced some valuable marketing lessons. Read more2
Everything about an online forum is just like a party in real life – including the basic rules of etiquette. Read more4
Back when I had a job, eating at my desk was something I did occasionally, and under extreme protest. So I’m not proud to admit that I’m writing this article with a sandwich by my side. Read more20
In conversation, using the right tone of voice is second nature, but every now and then you’ll miss the mark. When you do, stand by for an instantaneous emotional response from the person you’re talking to. Read more36
Much as I love interacting with customers on social media, I’ve recently been reminded how much more I love talking with them in person. Read more22
I wholeheartedly believe that you get what you ask for, so I’ve decided to tell the universe about a few soloist-friendly gadgets I reckon someone needs to invent quick smart. Read more29
I’ve recently become addicted to My Kitchen Rules (MKR), not because I have any culinary aspirations of my own, but because it has many business lessons to teach us. Well, that’s my excuse anyway – and I’m sticking to it. Read more12
In my old corporate life, taking a sick day meant making a single phone call to my boss telling her I wouldn’t be in the office, and asking her to handle anything urgent. Read more26
Launching my business wouldn’t have gone as smoothly without a little help from my virtual team – that’s you! Read more10
The right business partner can shine a light on your strengths and weaknesses, helping you to thrive when you’re on your own. Read more13
Those wartime posters entreating us to “Keep calm and carry on” are everywhere these days, sending a message of stoicism laced in humour. For this reason, I think it’s time a series of keep calm posters was created just for small business owners. Read more22
Today marks four years since I left the corporate jungle, so I’ve been reflecting on what I’ve learnt from my soloist adventure so far. Here are a few of my highlights. Read more22
How do prospective customers respond to your sales spiel? If you’re not getting the conversions you want, it might be time to review your approach to face=to-face sales. Read more14
Most days I’m bursting out of my skin with ideas and work enthusiasm, but today – to be honest – I’m feeling flat. Read more17
Whether you’ve put conscious thought into it or not, your business already has a brand personality – and if you’re a soloist, it’s probably closely aligned to your own. Read more19
Are you happy with how your business is going? Or do you wish it would change a little – or a lot? You might need to look at your small business marketing strategy. Read more9
How skilled are you at what you do? If you’re so experienced at your job that you can pretty much do it on autopilot, it might be time to refocus. Read more20
Today is the first day of my holidays, and instead of wandering the streets of a city I’ve never been to before, I’m in a café with my laptop writing this newsletter. Read more24
While I’m starting the New Year with excited optimism, a friend facing redundancy is wondering how he’ll support his children. Read more28
Most of us have resisted taking steps and making decisions that would be perfectly good for us and not that difficult. So why the hesitation? Here are some ways of overcoming resistance. Read more26
When asking your target audience to sample your product, are you confident enough to ask for the feedback you actually need? A recent experience of asking for feedback gave me a rude awakening on this front. Read more22
The recent passing of Steve Jobs got me wondering what the rest of us mere mortals could learn from such a visionary businessman and creative genius. Read more13
Of all the many enlightening things I heard at Flying Solo Independents’ Day this year, one has been a light bulb moment and triggered a real shift in my thinking. Read more5
The other night, just as I was saying to a friend “If I keep this up I’m going to burn out”, there was a loud POP in my kitchen. Read more34
If free-forming works for you, then by all means go for it. But I have to say, I don’t understand the appeal of being a soloist without a business plan at all. Read more22
Recently I’ve met two young designers who use objects discarded by others as the starting point for their work. It’s really got me thinking about the importance – or otherwise – of originality. Read more21
I’ve always felt that our businesses have souls and, to a degree, a life and business journey of their own. Does this sound extreme or do you agree? Read more16
Working on your own raises many challenges, not the least of which is handling the highs and lows without having anyone around to share them with. Read more41
It’s natural for soloists to watch the pennies, but I’ve been wondering: are there times when skimping is a false economy? Read more27
Of all the roles at FSHQ, one of the most important is the Mojo Manager. It is important to have some form of accountability. Read more19
It’s not every day you see a soloist with passion, commitment and pure heart portrayed on the silver screen. Read more22
Choosing a New Year’s resolution is easy, but for them to stick you need to ask: did you make a wish or a commitment? Read more24
A friend of mine joined a business networking group to gain referrals from other members, but found himself under pressure to hand them out, too. Read more62
Lots of soloists in start up mode make cheap and cheerful choices, stopgaps, with the intention of switching to something more sophisticated later. Read more26
It takes guts to ask for help, but swallow your pride and take the plunge and you’ll be blown away by the willingness of others' to be involved in knowledge sharing. Read more28
Have you ever recorded just how much of your day’s work is billable hours and how much is non-billable hours? I did, and the results were scary. Read more10
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Payments are processed securely via PayPal. For annual membership we also accept invoice payment via EFT. Contact us.