Peter Stephen is a website designer and search engine optimisation expert. Read more
| Marketplace |
|---|
Jayne is Concierge of the Flying Solo forum, and loves the fact that she gets paid to chat with people about their businesses.
When she’s not hanging out on Flying Solo, Jayne is a marketing consultant and copywriter who is passionate about helping small business owners build the businesses they’ve dreamed of by getting their marketing just right.
Get in touch with her if you need to tighten up your marketing so it really hits the spot. She’d be thrilled to help with your brand strategy, marketing plans or copywriting, or to look after your newsletters, blog posts, web copy, sales letters and white papers so you can prioritise supporting your customers and growing your business.
An idea gathers to itself everyone it needs in order to be born - Richard Bach
Much as I love interacting with customers on social media, I’ve recently been reminded how much more I love talking with them in person. Read more
Comments: 18I wholeheartedly believe that you get what you ask for, so I’ve decided to tell the universe about a few soloist-friendly gadgets I reckon someone needs to invent quick smart. Read more
Comments: 29I’ve recently become addicted to My Kitchen Rules (MKR), not because I have any culinary aspirations of my own, but because it has so much to teach us about business. Well, that’s my excuse anyway – and I’m sticking to it. Read more
Comments: 12In my old corporate life, taking a sick day meant making a single phone call to my boss telling her I wouldn’t be in the office, and asking her to handle anything urgent. Read more
Comments: 24Launching my business wouldn’t have gone as smoothly without a little help from my virtual team – that’s you! Read more
Comments: 10The right business partner can shine a light on your strengths and weaknesses, helping you to thrive when you’re on your own. Read more
Comments: 13Those wartime posters entreating us to “Keep calm and carry on” are everywhere these days, sending a message of stoicism laced in humour. For this reason, I think it’s time a series of keep calm posters was created just for small business owners. Read more
Comments: 22Today marks four years since I left the corporate jungle, so I’ve been reflecting on what I’ve learnt from my soloist adventure so far. Here are a few of my highlights. Read more
Comments: 22How do prospective customers respond to your sales spiel? If you’re not getting the conversions you want, it might be time to review your approach to face=to-face sales. Read more
Comments: 14Most days I’m bursting out of my skin with ideas and work enthusiasm, but today – to be honest – I’m feeling flat. Read more
Comments: 17Whether you’ve put conscious thought into it or not, your business already has a brand personality – and if you’re a soloist, it’s probably closely aligned to your own. Read more
Comments: 19Are you happy with how your business is going? Or do you wish it would change a little – or a lot? You might need to look at your small business marketing strategy. Read more
Comments: 9How skilled are you at what you do? If you’re so experienced at your job that you can pretty much do it on autopilot, it might be time to refocus. Read more
Comments: 20Today is the first day of my holidays, and instead of wandering the streets of a city I’ve never been to before, I’m in a café with my laptop writing this newsletter. Read more
Comments: 24While I’m starting the New Year with excited optimism, a friend facing redundancy is wondering how he’ll support his children. Read more
Comments: 28Most of us have resisted taking steps and making decisions that would be perfectly good for us and not that difficult. So why the hesitation? Here are some ways of overcoming resistance. Read more
Comments: 26When asking your target audience to sample your product, are you confident enough to ask for the feedback you actually need? A recent experience of asking for feedback gave me a rude awakening on this front. Read more
Comments: 22The recent passing of Steve Jobs got me wondering what the rest of us mere mortals could learn from such a visionary businessman and creative genius. Read more
Comments: 13Of all the many enlightening things I heard at Flying Solo Independents’ Day this year, one has been a light bulb moment and triggered a real shift in my thinking. Read more
Comments: 5The other night, just as I was saying to a friend “If I keep this up I’m going to burn out”, there was a loud POP in my kitchen. Read more
Comments: 34If free-forming works for you, then by all means go for it. But I have to say, I don’t understand the appeal of being a soloist without a business plan at all. Read more
Comments: 22Recently I’ve met two young designers who use objects discarded by others as the starting point for their work. It’s really got me thinking about the importance – or otherwise – of originality. Read more
Comments: 21I’ve always felt that our businesses have souls and, to a degree, a life and business journey of their own. Does this sound extreme or do you agree? Read more
Comments: 16Working on your own raises many challenges, not the least of which is handling the highs and lows without having anyone around to share them with. Read more
Comments: 41It’s natural for soloists to watch the pennies, but I’ve been wondering: are there times when skimping is a false economy? Read more
Comments: 27Of all the roles at FSHQ, one of the most important is the Mojo Manager. It is important to have some form of accountability. Read more
Comments: 19It’s not every day you see a soloist with passion, commitment and pure heart portrayed on the silver screen. Read more
Comments: 22Choosing a New Year’s resolution is easy, but for them to stick you need to ask: did you make a wish or a commitment? Read more
Comments: 24A friend of mine joined a business networking group to gain referrals from other members, but found himself under pressure to hand them out, too. Read more
Comments: 62Lots of soloists in start up mode make cheap and cheerful choices, stopgaps, with the intention of switching to something more sophisticated later. Read more
Comments: 26It takes guts to ask for help, but swallow your pride and take the plunge and you’ll be blown away by the willingness of others' to be involved in knowledge sharing. Read more
Comments: 28Have you ever recorded just how much of your day’s work is billable hours and how much is non-billable hours? I did, and the results were scary. Read more
Comments: 10I’ve been trying my best to build some flexible working hours into my workday. Just a little, mind you. Read more
Comments: 33Free Membership takes seconds to activate and lets you participate in the community by connecting with other members online and via meet ups and events, gain exposure through commenting on articles and posting on the forums, access member-only downloads and receive our popular email newsletters. That’s on top of hundreds of articles, videos and podcasts.
*Both options +GST. Join for a year and score a free copy of our book!