Well Versed Copywriting specialises in creating corporate web content, information architecture and analysis, and marketing documentation for a bro... Read more
Danielle thinks like a customer. Even as a little kid she has always shown deep empathy for others. Dan uses this customer insight to help small businesses create practical marketing strategies that work.
Using this customer centric approach and her 20 years experience in sales and marketing, Dan takes what is in your head, adds her expertise to create a system to assist you make better marketing decisions, attracts a regular stream of ideal customers and creates a brand that your employees and customers will love!
"Whether you think you can or you can't, your usually right." - Henry Ford
In an environment that’s overloaded with marketing messages, content marketing could help you stand out from the crowd. So what is it and how might you use it? Read more
Comments: 1In the spirit of giving here are some marketing sites and small business marketing apps I just love and want to share. All of the things listed here are very affordable and they really work. Read more
Comments: 4The way customers experience their journey with you, especially in service-based industries, can help or hinder brand loyalty and devotion. Here’s how one business stuffed it up by not considering their customer touch points. Read more
Comments: 0I was lucky enough to interview Lorrie Thomas Ross from Web Marketing Therapy. Lorrie approaches marketing from a strategy first position, which I live by too. Read more
Comments: 0Danielle MacInnis chats with Lee Hopkins about how to successfully use social media marketing to leverage small businesses. Read more
Comments: 2Podcasting is a great marketing tool but tends to be under-utilised by small business owners. This article provides podcasting tips to help you get started. Read more
Comments: 2To really leverage your website, you need to make it the hub of your marketing system, and to ensure that your marketing activities are pulling people to your site. Here we discuss how to successfully use pull marketing. Read more
Comments: 2Nearly one in four micro businesses in Australia don’t have websites – yet. If you’re one of them, and looking into your options, here are some key issues to consider before you start building your website. Read more
Comments: 3People buy from those they know, like, and trust. Part of that is the story of the business they’re buying from and the people behind it. What’s yours? Read more
Comments: 10Assuming you have a website, you can be open for business 24/7 – but you’ll need to market your site if it’s going to be successful. These six tips for marketing your business online will help. Read more
Comments: 9Today more than ever, the customer is in control of the conversation with and about your business. Follow these tips to engage with customers and develop your relationship with them. Read more
Comments: 11Giving potential customers a taste of your wares is a great way to move them along the buying path. Supermarkets, shampoo and coffee companies have been using sampling methods for years. Here’s how you can too. Read more
Comments: 7Flying Solo is Australia’s micro business community, where thousands of business owners connect, support and network. Become a member today and join in the fun!
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