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Danielle thinks like a customer. Even as a little kid she has always shown deep empathy for others. Dan uses this customer insight to help small businesses create practical marketing strategies that work.
Using this customer centric approach and her 20 years experience in sales and marketing, Dan takes what is in your head, adds her expertise to create a system to assist you make better marketing decisions, attracts a regular stream of ideal customers and creates a brand that your employees and customers will love!
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"Whether you think you can or you can't, you're usually right." - Henry Ford
Whether you’re looking to upgrade your website or have one built from scratch, ask your web developer these questions to ensure your money is well spent. Read more17
This process for creating and promoting your personal branding will ensure you are in control of how the world sees your business. Read more1
Spread the word about your website and business using these three essential online marketing techniques. Read more3
Building a website is the first step to ensuring you get the most out of promoting your small business online. Read more7
To improve the results from your online marketing, you need to consider the top, middle and bottom of your marketing funnel, and assess how effective you’re being at each stage. Read more2
The marketing landscape is constantly changing. Here are some of the most important emerging small business marketing trends to be aware of and consider for your business, now and in the future. Read more4
In an environment that’s overloaded with marketing messages, content marketing could help you stand out from the crowd. So what is it and how might you use it? Read more1
In the spirit of giving here are some marketing sites and small business marketing apps I just love and want to share. All of the things listed here are very affordable and they really work. Read more4
The way customers experience their journey with you, especially in service-based industries, can help or hinder brand loyalty and devotion. Here’s how one business stuffed it up by not considering their customer touch points. Read more0
I was lucky enough to interview Lorrie Thomas Ross from Web Marketing Therapy. Lorrie approaches marketing from a strategy first position, which I live by too. Read more0
Danielle MacInnis chats with Lee Hopkins about how to successfully use social media marketing to leverage small businesses. Read more2
Podcasting is a great marketing tool but tends to be under-utilised by small business owners. This article provides podcasting tips to help you get started. Read more2
To really leverage your website, you need to make it the hub of your marketing system, and to ensure that your marketing activities are pulling people to your site. Here we discuss how to successfully use pull marketing. Read more2
Nearly one in four micro businesses in Australia don’t have websites – yet. If you’re one of them, and looking into your options, here are some key issues to consider before you start building your website. Read more4
People buy from those they know, like, and trust. Part of that is the story of the business they’re buying from and the people behind it. What’s yours? Read more10
Assuming you have a website, you can be open for business 24/7 – but you’ll need to market your site if it’s going to be successful. These six tips for marketing your business online will help. Read more9
Today more than ever, the customer is in control of the conversation with and about your business. Follow these tips to engage with customers and develop your relationship with them. Read more11
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