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Felicity Van Rysbergen, Well Versed Copywriting

Well Versed Copywriting specialises in creating corporate web content, information architecture and analysis, and marketing documentation for a bro... Read more

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Profile | Gina Lofaro

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Contributor

Gina Lofaro

Name:: Gina Lofaro
Forum profile:: wordmistress
Directory listing:: wordmistress.com.au

Gina Lofaro

Copywriter / social media consultant

Grange, Queensland | www.wordmistress.com.au

Gina Lofaro (aka the wordmistress) is a copywriter and social media enthusiast and is, herself, a resource. Far from being simply a copywriter, Gina knows the Internet and enjoys showing others around and introducing them to helpful resources and people. A business karma devotee, Gina advocates doing right by others for the good of all. Her concept, The Loop, is a way of expressing this philosophy in deeds, not only in words.

Gina is a self-professed word nerd. Reading by age 3, she was correcting teachers' blackboard errors at 5 and editing her school newsletter by grade 6. Today, Gina combines writing with networking, social media and marketing to provide clients with top quality content and advice on how to be seen and heard more clearly.

"How people treat you is their karma; how you react is yours" - Wayne Dyer

Articles by Gina

How’s your business karma?

24 Jul 10 | Gina Lofaro

If your networking philosophy is based on give-and-take, here’s a business karma tip that will either be an epiphany for you or have you clicking the heck out of here: give-and-give. Read more

Comments: 11

In praise of client testimonials

19 Jun 10 | Gina Lofaro

Client testimonials are inexpensive, bona fide, must-have marketing tools that tell potential clients why they should engage your services. If you’re not already using them, it’s time to start. Read more

Comments: 21

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